GrowthBook is an open-source platform designed for feature flagging and A/B testing, enabling organizations to release code confidently while measuring product impact using their own data. With a focus on speed, transparency, and ease of use, it supports teams across various industries in fostering a culture of experimentation and continuous improvement.
A unified release and experimentation platform that enables safe, rapid software delivery by combining feature flags, progressive rollouts, guarded releases, targeted user segmentation, real-time observability, and AI-assisted configurations to de-risk deployments and minimize outages. It provides end-to-end feature lifecycle management, full-stack experimentation, in-depth product analytics, automated guardrails and rollbacks, and seamless integrations with a wide ecosystem of SDKs and tools to help developers, DevOps and SRE teams, mobile teams, and product managers across industries measure feature impact, optimize user experiences, and make data-driven decisions about who sees what and when.