Phần mềm phân bổ tiếp thị

This platform monitors national cable networks and local broadcast affiliates around the clock to verify airings of direct-to-consumer, direct-response, and infomercial campaigns, using automated pattern recognition and DPI-compliant data capture to identify every spot across formats and report airings in near real time. Its features include real-time airings data within minutes, nationwide and local breaks, coverage across hundreds of networks, historic airings databases, daypart and ROS data, DPI versus national breaks, downloadable reports, and lead-status workflows, solving problems such as data latency, incomplete visibility, and lack of cross-network measurement, and it is designed for agencies, advertisers, media buyers, retailers, production vendors, and international clients seeking ROI attribution, media optimization, competitive intelligence, campaign verification, and brand protection in direct-to-consumer television campaigns.