Semcasting

Kundedataplatforme (CDP)

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This platform provides deterministic identity resolution, audience activation, data enhancement, and closed-loop measurement solutions designed to connect verified individual and household identifiers across multiple digital channels, such as display, social, video, and connected TV, with high accuracy and real-time capabilities. Its main features include probabilistic-free matching of first-party data through patented IP-to-address and device constellation technology, seamless omnichannel audience activation without minimum spend requirements, and extensive measurement that ties ad impressions directly to tangible business outcomes like conversions and store visits, ensuring transparency and ROI proof for marketers. It addresses challenges like cookie expiration, fragmented user data, and inaccurate attribution by offering privacy-compliant, cookieless solutions tailored for industries such as healthcare, finance, retail, B2B, education,.

Semcasting kan findes i Customer Data Platforms (CDP) kategorier.

De produkter, der ligner Semcasting mest, er:

Diginius Forfremmet → Bridg → Truthset → LeadFuze → LiveRamp →

Skærmbilleder

Detaljer

Semcasting Hovedfunktioner

• Proven Results
  Clients have achieved higher match rates, better campaign performance, and increased return on ad spend with Semcasting.
• Data Enhancement
  You can add over 8,600 demographic, behavioral, and firmographic attributes to your customer and visitor data.
• Combined Solutions
  The SaaS includes tools for onboarding, identity, activation, and measurement that work together seamlessly.
• Audience Activation
  You can quickly launch your audience segments across many channels like TV, display ads, social media, audio, and digital out-of-home with same-day activation.
• Cookieless Platform
  Semcasting works without cookies by using patented IP-to-address matching that links first-party data to persistent digital IDs.
• End-to-End Workflow
  The SaaS guides you from raw data to proven results in four steps: resolve, enrich, activate, and measure.
• High Match Accuracy
  The system confirms matches with about 98% accuracy and an 85%+ match rate, not just estimates.
• Fast Campaign Launch
  Most campaigns can be set up and go live within 24 to 48 hours, much faster than traditional methods.
• Compliance and Privacy
  Semcasting follows laws like GDPR, CCPA, and HIPAA, ensuring data privacy and secure handling.
• Closed-Loop Measurement
  Semcasting connects every ad impression to real outcomes like website visits, store visits, or sales with verified data.
• Multi-Channel Activation
  You can reach audiences across TV, digital, social, audio, and out-of-home channels from one platform.
• Support for Many Industries
  Semcasting offers tailored solutions for fields like B2B, political campaigns, healthcare, financial services, retail, and education.
• Compatibility with Platforms
  It supports popular digital ad platforms like Trade Desk, LiveRamp, and Google, using verified IDs.
• Integration with Many Platforms
  The SaaS has direct links to over 40 different digital advertising platforms for easy activation.
• Deterministic Identity Resolution
  It uses verified signals like IP addresses, emails, and device IDs to match data to real people with high accuracy.

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