This program provides extensive, hands-on training in analyzing direct-to-consumer (D2C) data to inform strategic growth decisions across advertising, website conversion, and customer retention, using tools like Meta Ads, GA4, and sales datasets. Key features include live workshops with real-world datasets, reusable Excel templates, no-code analysis methods, and post-course support, helping brands identify high-performing campaigns, diagnose drop-off points, and optimize marketing budgets by using insights from ad performance, conversion funnels, and customer retention metrics, making it ideal for digital marketers, growth managers, and business owners seeking data-driven approaches to scaling their direct-to-consumer operations.
Learno lahko najdete v Customer Data Platforms (CDP) kategorije.
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