ClickStream

This system functions as an advanced behavioral analytics and identity resolution platform designed to recognize and score customer visitors in real time across web, mobile, and server environments, enabling businesses to optimize conversions and reduce ad fraud. Its main features include first-party visitor recognition with up to 365-day tracking, real-time behavioral scoring through 26 models to assess intent and engagement, cross-device identity resolution, extensive integration capabilities via API and SDKs, and solid privacy controls compliant with GDPR and CCPA, addressing challenges such as anonymous visitor identification, accurate attribution, fraud prevention, and personalized marketing for marketers, product teams, and data analysts seeking to improve revenue while maintaining data ownership and privacy.

يمكن العثور على ClickStream في Behavioral Analytics فئات.