HomeCase StudiesHow ClockIt BillIt Fills a Niche for Solo Entrepreneurs Seeking Simple Time Tracking

How ClockIt BillIt Fills a Niche for Solo Entrepreneurs Seeking Simple Time Tracking

I started out my career in the IT field as an application developer. Changed careers in my early 40s to work in the non-profit world, and then again 10 years later to my current career in law enforcement. I have always maintained a keen interest in web development.
Cris Crannigan
By Cris Crannigan · Full time law enforcement, while doing contract security and bookkeeping work on the side. · Cookeville, Tennessee
Published June 6, 2026 · 5 min read
This case study is based on responses submitted directly by the founder or member of the team from ClockIt BillIt. They have verified ownership of their domain clockitbillit.com on SaaS Browser.
ClockIt BillIt homepage

How ClockIt BillIt got started

I've struggled mightily to find a web application suited to my specific needs as a sole proprietor contract freelancer. With every subscription app that I tried, I found myself paying for features I would never use. I was tired of the bloat. I don't have a team. I don't need a tool to budget projects. I just wanted simple time tracking and invoicing for a single person. My wife is also a sole proprietor contractor in her field and was using a standalone phone app that wasn't even backed up! My frustration was so great that I turned to my coding background and developed a solution that exactly fit her needs and mine. I figured that if it could work for us, then it might find a niche in the SaaS market. I'm not trying to get rich, just hoping to generate enough subscription revenue to cover my hosting fees!

Growing ClockIt BillIt: what worked and what didn't

Well, I am just starting in this field, so it's rather difficult to answer this question in a meaningful way. To try to get the word out, I've shared my app with some friends and professional acquaintances who I know are in a similar position to me. One sign-up so far, and he's still in the 2-month trial period! I am hopeful that by offering a two-month, full-feature trial of the product, I can gain some traction with new users. I also built a referral program into the app where users can earn additional free months. At a $39 annual subscription, I feel like it's very affordable for people in the same boat as me. As for a tactic that flopped, I made some Reddit posts to gauge interest, but frankly, it resulted in a bunch of chat requests from other developers trying to sell me their products!

What ClockIt BillIt customers really think

I haven't received any complaints yet! My wife and I have been using the application since the start of 2026, and thus effectively beta tested it for five months before I launched it. Along the way, I have added features that she and I have found either critical or just useful. At the same time, I have stuck to my goal of keeping it as simple as possible. In the event that a user encounters a problem with the application, there's a built-in support feature that allows users to report bugs that I will attempt to address promptly. The same support feature lists bugs that have been resolved, which hopefully will instill confidence in prospective sign-ups. As far as enhancement requests, I will, of course, consider them, but at the same time, I don't want to end up creating what I am trying to escape from! The goal is simple, track time, send invoices, and collect payments.

What most people get wrong about Time Tracking & Productivity Software

I am not really sure how to answer this question. Perhaps the gap in the market is exactly what I addressed with my application. I will reiterate that I didn't develop ClockIt-BillIt to generate thousands in revenue. If that happens, great, but I am not expecting it. I developed it to meet my simple needs as a sole proprietor freelance contractor. I would say that the majority of other products out there have been developed by large software houses, and naturally, they want to see a return on their investment, so the subscription price is many times what mine is. But to justify the price, they have to offer features that people like me just don't need. It results in an application that feels heavy and can be hard to use. I am not saying that they are wrong. I am sure that there are indeed teams that find the product meets their needs. But I also believe that there are thousands of people like me who are paying for features that they don't need, and are probably frustrated with that!

What's next for ClockIt BillIt

I don't have plans to further enhance ClockIt-BillIt. I specifically want to keep it simple, while promptly addressing any functionality issues that might arise. As I mentioned earlier, I would love to grow my subscription user base to the point where the income covers the cost of my hosting subscription. That would make it a free product for my wife and me. Potentially, I might build something to parallel the application, to perhaps meet another need in my world that is not currently being met by products already on the market.

ClockIt BillIt traction so far

My product is still in its infancy, but my wife and I have tracked over one thousand hours, and between us, we have invoiced fifteen clients in the first five months of use.

Cris's background

I started my working life in the Information Technology field as a data center computer operator. Back in the days of huge 12-inch magnetic tapes and hard drives that measured capacity in kilobytes! Even then, I discovered that the orderliness and logic of computers were appealing to my nature. I transitioned to database administration and taught myself COBOL and various other programming languages, including some rather obscure ones. It was the latter that landed me a contract position as a software developer, and from there, I continued to teach myself more programming languages. In my free time, I started to dabble with web development, most specifically in PHP and MySQL, which I used to develop web applications to help me in my own world. Small things like vehicle maintenance systems, household budgeting, a recipe database, and so forth. It's a hobby for me!

Biggest lesson building ClockIt BillIt

I think that the biggest mistake that I have made while building this product was starting with the expectation that it would be a simple thing to build. After all, track time, send an invoice, and mark it as paid when the payment arrives. How hard could that be? Actually, to make a genuinely useful product, I ended up refining it over and over, and building in additional logic that would enhance the usability while at the same time keeping the concept simple. I ended up spending hundreds of hours developing it over the course of 3 months, devoting evenings and weekends to its development. I almost threw up my hands and said it's not worth my time and energy, but I ended up creating something genuinely useful to my wife and me, and that will hopefully save us money in the long run.

ClockIt BillIt at a glance

MRR
$0-1k
Founded
2025
Target market (B2B/B2C)
Both
Pricing
From $3/mo to $3/mo
Free trial
Yes
Growth model (Product/Sales)
Product led