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SaaS & Software Industry Report 2026

A data-driven analysis of 488,374 SaaS/software companies across 556 categories and 249 countries.

Last updated August 03, 2026

488,374
Active SaaS Companies1
37,313
New Past 30 Days2
556
Categories Tracked3
412
Technologies Tracked4
2,619
Verified Profiles5

How has the pandemic and AI changed the volume of SaaS?12

We've sampled 5,110,521 homepages from 121 crawls from Common Crawl, a public repository of crawl data going back more than 10 years, and run sites through our machine learning classification model to determine which sites are a SaaS or not. We see that as a percentage of all homepages in the repository, the percent that are SaaS has been trending upwards, as of the most recent crawl, 2.5% of all sites are a SaaS. That is a 317% change in the past 10 years.

Market Size & Growth

How large is the SaaS industry? This section tracks the total number of SaaS companies in our database, their publication rate, and month-over-month growth trends.

1,366,231
Total SaaS Indexed6
488,374
Active (Published)1

Monthly SaaS Discoveries (12 Months)

The number of new SaaS companies discovered and published each month over the past year.

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On average, 19,870 new SaaS companies are discovered per month.

Geographic Distribution

Where are SaaS companies headquartered? This section maps the global distribution of SaaS companies by country, highlighting regional concentration and emerging markets.

Top 20 Countries by SaaS Company Count

SaaS company distribution across the globe, based on detected headquarters location.

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SaaS by Country

# Country SaaS Count New (30d) Median Age % of Total
1 United States 88,574 416 9.0 49.5%
2 United Kingdom 20,407 188 8.0 11.4%
3 India 19,016 299 6.0 10.6%
4 Canada 9,855 89 9.0 5.5%
5 Australia 8,429 87 9.0 4.7%
6 Germany 4,604 35 7.0 2.6%
7 Netherlands 3,281 28 8.0 1.8%
8 France 2,724 10 7.0 1.5%
9 United Arab Emirates 2,718 20 5.0 1.5%
10 Singapore 2,365 15 8.0 1.3%
11 South Africa 2,124 37 10.0 1.2%
12 Nigeria 2,101 28 4.0 1.2%
13 Switzerland 2,004 33 7.0 1.1%
14 Israel 1,811 10 16.0 1.0%
15 Sweden 1,672 31 8.0 0.9%
16 Spain 1,573 10 7.0 0.9%
17 New Zealand 1,493 13 9.5 0.8%
18 Ireland 1,450 11 9.0 0.8%
19 Malaysia 1,342 41 8.0 0.8%
20 Poland 1,284 14 8.0 0.7%

Fastest Growing Markets

Country New (30d) SaaS Count
United States 416 88,574
India 299 19,016
United Kingdom 188 20,407
Canada 89 9,855
Australia 87 8,429
Malaysia 41 1,342
South Africa 37 2,124
Germany 35 4,604
Switzerland 33 2,004
Sweden 31 1,672

Industry Categories

Which SaaS categories are the largest and fastest-growing? This section breaks down the industry by category, revealing market saturation levels and emerging opportunities.

Largest SaaS Categories

Top 15 categories by total number of published SaaS companies.

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Fastest Growing Categories

Ranked by the number of new SaaS companies added in the past 30 days. Growth rate shows new additions as a percentage of the category's total.

Category New (30d) Total Growth Rate
Stock Trading & Brokerage Platforms 1,096 12,715 +8.6%
Workflow Automation & RPA 847 6,343 +13.4%
AI-powered Resume Screening Tools 539 6,940 +7.8%
AutoML Platforms 530 4,024 +13.2%
Sales Automation Software 508 6,126 +8.3%
Financial Planning & Budgeting Tools 494 4,340 +11.4%
AI-powered Virtual Avatars & Digital Assistants 429 6,840 +6.3%
School Management Software 404 4,251 +9.5%
Health & Fitness Tracking 401 5,020 +8.0%
Accounting Software 355 3,710 +9.6%

Most Saturated Markets

Category Market saturation score (0-100) computed from total products, domain authority, referring domains, company age, traffic growth, pricing, and enterprise presence. Higher scores indicate more competitive markets. Saturation Total Median Domain Rank
Photo Editing Software 79 (High) 1,224 13
WordPress Plugins 75 (High) 1,100 21
Core Banking Software 73 (High) 1,580 13
Hotel Channel Manager 73 (High) 119 18
Downloaders 73 (High) 189 15
YouTube 72 (High) 59 16
Corporate Wellness Platforms 69 (Medium) 2,145 13
Accounts Payable & Spend Management 69 (Medium) 562 15
DeFi Platforms 69 (Medium) 2,223 12
InsurTech & Policy Administration 68 (Medium) 410 16

Emerging Opportunities (Least Saturated)

Category Market saturation score (0-100) computed from total products, domain authority, referring domains, company age, traffic growth, pricing, and enterprise presence. Higher scores indicate more competitive markets. Saturation Total Median Domain Rank
House Flipping & Renovation Budgeting 15 (Low) 32 5
Cart Abandonment & Checkout Optimization 19 (Low) 142 8
Punch List & Submittals Software 19 (Low) 80 8
Twitter 19 (Low) 14 5
Message Queues & Event Streaming 19 (Low) 66 5
Customs & Trade Compliance 20 (Low) 163 8
HOA & Community Association Management 20 (Low) 371 8
Property Maintenance & Work Orders 21 (Low) 42 5
Flashcards & Spaced Repetition 22 (Low) 389 5
Veterinary Practice Management 22 (Low) 402 8

Company Demographics

What does the typical SaaS company look like? This section profiles the industry by company size, target market, and age to reveal the shape of the SaaS landscape.

Company Size Distribution

Distribution of SaaS companies by employee count, aggregated across all categories.

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96,522
Small (2-50)
78.7%
17,168
Mid (51-200)
14.0%
6,605
Large (201-1K)
5.4%
2,388
Enterprise (1K+)
1.9%

Target Market (B2B vs B2C)

Breakdown of SaaS companies by target audience.

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158,311
Both
32.3%
307,096
B2B (Business)
62.7%
24,653
B2C (Personal)
5.0%

Median Company Age

7.0 years

The median SaaS company is 7.0 years old, founded around 2019.

Technology Landscape

What technologies power the SaaS industry? This section covers AI adoption rates, the most popular tech stacks, and whether companies favour product-led or sales-led growth.

AI Adoption

45.1%
of SaaS companies use AI

Most Popular Technologies

Top 15 technologies by number of SaaS companies using them.

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Growth Model Distribution

How SaaS companies acquire customers.

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Fastest Growing Technologies

Technology Adoption Count New (30d)
HTML5 455,780 22,647
Wix Content Delivery Network (CDN) 340,427 16,818
Tailwind 280,239 12,080
Google Fonts 192,521 9,015
Cloudflare 172,938 8,224
NextJS 114,673 7,035
Vercel 78,181 4,820
Google Tag Manager 159,498 3,424
Cloudflare Email Obfuscation 48,807 2,607
reCAPTCHA 116,393 2,574

Pricing Insights

How much does SaaS software cost? This section analyses entry-level and premium pricing across categories to benchmark where the industry sits today.

$18/mo
Median Entry Price
$69/mo
Median Premium Price

Pricing by Category

Median entry and premium pricing for the top 15 SaaS categories (USD).

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Most Expensive Categories

Category Median Entry Median Premium Total SaaS
Account-Based Marketing (ABM) $399 $1,200 44
Returns Management (RMA) $99 $1,188 20
Financial Planning & Analysis (FP&A) $250 $700 181
Industrial Automation $77 $552 355
Third-Party & Vendor Risk Management $50 $500 172
Public Relations & Press Release Distribution $100 $460 113
Infrastructure as Code $0 $425 21
Clinical Trial Management $100 $412 302
SOC 2 & Compliance Automation $99 $399 611
Warehouse & Inventory Management $99 $349 517

Most Affordable Categories

Category Median Entry Median Premium Total SaaS
YouTube $0 $1 59
Secrets Management $0 $22 35
Infrastructure as Code $0 $425 21
Machine Learning Model Deployment $0 $100 73
Push Notification Services $1 $35 183
Religion & Faith Apps $1 $13 260
Multi-Factor Authentication (MFA) $2 $20 123
Data Science Notebooks & Platforms $2 $39 273
Bookmarking & Read-It-Later Apps $2 $6 1,060
Library Management Software $2 $25 419

Affiliate Program Landscape

How prevalent are affiliate programs in SaaS? This section examines the adoption of referral and affiliate programs, median commission rates, and which categories lead the way.

32,492
Total Programs
6.7%
% of SaaS with Programs
25%
Median Commission

Affiliate Programs by Category

Top 15 categories by number of SaaS companies with affiliate programs.

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Top Categories for Affiliate Programs

Category Programs Median Commission One-time Recurring
Stock Trading & Brokerage Platforms 1,275 12.0-30.0% 160 409
Marketing Automation Platforms 492 20.0-40.0% 22 205
Sales Automation Software 403 20.0-35.0% 40 181
Content Marketing Platforms 379 20.0-30.0% 41 141
AI-powered Virtual Avatars & Digital Assistants 377 20.0-35.0% 41 104
Learning and Education Platforms 366 15.0-30.0% 56 61
Cryptocurrency Exchanges 356 14.0-50.0% 24 141
Affiliate Marketing Management Software 354 15.0-40.0% 27 73
AI-powered Resume Screening Tools 326 20.0-30.0% 29 90
Online Business Marketplace 316 10.0-30.0% 38 95

SEO & Domain Authority Benchmarks

How strong is the median SaaS company's online presence? This section benchmarks domain authority and referring domains across categories against global medians.

8
Global Median Domain Rank7
2
Global Median Referring Domains8

Median Domain Rank by Category

Median domain authority score for the top 15 SaaS categories compared to the global median.

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Top Categories by Domain Authority

Category Median Domain Rank Median Referring Domains vs Global
Learning and Education Platforms 10 3 +2
AI-powered Diagnosis & Healthcare Analytics 10 3 +2
AI-powered Resume Screening Tools 8 2 +0
AI-powered Virtual Avatars & Digital Assistants 8 2 +0
Workflow Automation & RPA 8 2 +0
Stock Trading & Brokerage Platforms 5 1 -3
Sales Automation Software 5 1 -3
Health & Fitness Tracking 5 1 -3
Marketing Automation Platforms 5 1 -3
Financial Planning & Budgeting Tools 5 1 -3

Discovery Trends

How fast is the SaaS market growing? This section tracks our daily discovery rate and web crawl activity over the past 90 days.

Daily SaaS Discoveries (90 Days)

Granular view of new SaaS companies discovered each day.

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Over the past 90 days, we have discovered an average of 897 new SaaS companies per day.

Web Crawl Activity (90 Days)

Total websites crawled each day as part of our SaaS discovery process.

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Survival & Churn (Past Year)

Of every SaaS we discovered in the past year, how many are still active today? This section measures survival and churn rates across the industry, and surfaces the most and least durable categories.

Past-Year Survival

Across the industry, 264,359 SaaS were discovered in the past year, of which 68.6% are still active. The remaining 31.4% (120,739 companies) were discontinued, removed, or otherwise stopped passing our quality checks.

264,359
Discovered (1y)9
68.6%
Survival Rate10
31.4%
Churn Rate11
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Most Durable Categories

Categories with the lowest annual churn rate, ranked from most resilient. Only categories with at least 20 new or churned SaaS in the period are included.

Category Discovered (1y) Churned Annual Churn
Peer-to-Peer (P2P) & Torrents 31 4 11.4%
Error Tracking & Bug Reporting 111 17 13.3%
Job Costing Software 179 28 13.5%
Legal Billing & Time Tracking 266 43 13.9%
Volunteer Management Software 207 35 14.5%
Online Fax Software 152 26 14.6%
Message Queues & Event Streaming 35 6 14.6%
Partner Relationship Management (PRM) 27 5 15.6%
Audit Management Software 458 85 15.7%
HOA & Community Association Management 256 51 16.6%

Least Durable Categories (Highest Churn)

Categories with the highest annual churn rate, where new SaaS struggle to survive. Only categories with at least 20 new or churned SaaS in the period are included.

Category Discovered (1y) Churned Annual Churn
Real Estate Transaction Management 242 800 76.8%
URL Shorteners & Link Management 792 1,644 67.5%
Dating and Relationships 166 301 64.5%
Spa & Wellness Booking 42 69 62.2%
Link in Bio Tools 61 87 58.8%
Website & Logo & Graphic Design 133 174 56.7%
Instagram 100 129 56.3%
Fantasy Sports & Betting Platforms 2,311 2,770 54.5%
Status Page Software 124 146 54.1%
Membership & Subscription for Creators 99 116 54.0%

Frequently Asked Questions

Quick answers to the most common questions about the SaaS industry, drawn directly from the data in this report.

How many SaaS companies exist in 2026?

As of August 2026, SaaS Browser tracks 488,374 active, published SaaS companies that have passed our quality checks. Including all indexed companies (some discontinued or redirected), the total is 1,366,231.

How did the COVID-19 pandemic change the amount of SaaS?

Between early 2020 and late 2022, the share of websites we classify as SaaS climbed from 0.8% to 1.3%, a gain of 0.5 percentage points (63% higher). As the pandemic pushed businesses online, SaaS adoption accelerated across that window.

How has AI changed the amount of SaaS?

Since ChatGPT launched in November 2022, the SaaS share of websites has risen from 1.3% to 2.5%, a gain of 1.2 percentage points (92% higher). Cheaper, faster AI tooling has lowered the barrier to launching a SaaS, widening the field.

How has the release of Claude Code and vibe coding tools changed the number of SaaS?

Since Claude Code's release in February 2025, the share of websites we classify as SaaS has moved from 1.5% to 2.5%, a change of 1.0 percentage points (67% higher). This is an early, short window, but AI coding agents and vibe-coding tools that let almost anyone ship software are an emerging tailwind for new SaaS.

Which has driven SaaS competition more, COVID-19 or AI?

By the rise in the SaaS share of websites, AI has driven competition more so far, up 1.2 percentage points in the AI era (since late 2022) versus 0.5 points across the pandemic era (early 2020 to late 2022).

What is the SaaS survival rate?

Of the 264,359 SaaS companies discovered in the past year, 68.6% are still active today. The remaining 31.4% (120,739 companies) were discontinued, removed, or stopped passing our quality checks.

What is the fastest-growing SaaS category?

The fastest-growing SaaS categories by new additions in the past 30 days are Stock Trading & Brokerage Platforms (+1,096), Workflow Automation & RPA (+847), AI-powered Resume Screening Tools (+539).

Which countries have the most SaaS companies?

The top countries by SaaS company count are United States (88,574), United Kingdom (20,407), India (19,016), Canada (9,855), Australia (8,429).

What percentage of SaaS companies use AI?

Approximately 45.1% of SaaS companies tracked by SaaS Browser incorporate AI features into their products.

What is the median price of SaaS software?

The median entry-level SaaS pricing is $18/month and the median premium pricing is $69/month (USD, across categories with pricing data).

How many SaaS companies have affiliate programs?

6.7% of published SaaS companies offer affiliate or referral programs, with a median commission of 25%.

What is the median age of a SaaS company?

The median SaaS company is 7.0 years old, meaning the typical company was founded around 2019.

What percentage of SaaS companies are B2B vs B2C?

The breakdown of SaaS companies by target market is: Both (32.3%), B2B (Business) (62.7%), B2C (Personal) (5.0%).

How many new SaaS companies launch each month?

SaaS Browser discovers an average of 19,870 new SaaS companies per month through continuous web crawling and indexing.

What is the most saturated SaaS market?

The most saturated SaaS categories (highest competition) are Photo Editing Software (79/100), WordPress Plugins (75/100), Core Banking Software (73/100). Saturation is measured on a 0-100 scale combining product count, domain authority, company age, and other factors.

Methodology

This report is generated from SaaS Browser's proprietary database, which continuously indexes and analyzes SaaS companies worldwide. Our data pipeline includes:

  • Web crawling via Common Crawl and our own crawlers to discover new SaaS products
  • AI enrichment using GPT models to classify, describe, and extract features from each product
  • Quality scoring via machine learning models to filter out non-SaaS, defunct, and low-quality entries
  • Category matching using vector embeddings for accurate classification across 556 categories

Data is refreshed continuously, with aggregate statistics updated every 6 hours. Only companies that pass our quality threshold are included in published counts.

Missing a SaaS product? Add it for free.

Notes & definitions

  1. Active SaaS Companies. Companies that are currently published - they have passed our automated quality checks (legitimacy scoring, an active online status, and minimum content requirements). Discontinued, redirected, and low-quality entries are excluded.
  2. New Past 30 Days. The net number of companies newly published in the last 30 days (new publications minus any that were unpublished).
  3. Categories Tracked. The number of distinct categories we classify products into. Each product is matched to the closest category using vector-embedding similarity.
  4. Technologies Tracked. The number of distinct technologies we detect across the tech stacks of indexed products.
  5. Verified Profiles. Profiles that a company's owner has claimed and verified.
  6. Total SaaS Indexed. Every company in our database, including those that are discontinued, redirected, or have not yet passed quality checks. This is always larger than the published count.
  7. Global Median Domain Rank. The median domain rank (0–100) across all published companies. The median is the middle value - half score higher, half lower - so it is less distorted by outliers than an average. Higher is stronger.
  8. Global Median Referring Domains. The median number of unique referring domains (distinct external websites linking to a company) across all published companies.
  9. Discovered (1y). The number of companies first discovered and published in the past 365 days.
  10. Survival Rate. Of the companies discovered in the past year, the share still active and published today.
  11. Churn Rate. Of the companies discovered in the past year, the share since discontinued, removed, or no longer passing our quality checks. Survival and churn always sum to 100%.
  12. SaaS Volume Trend. Each month randomly samples whole Common Crawl files; our model classifies their English-language homepages and we plot the share that are SaaS. It is a sampled estimate, so the percentage is what's comparable over time - absolute counts are not. Known biases - English homepages only, crawls vary in size, sparse early months are noisier, Common Crawl discovers sites by following links so well-established sites with many inbound links are far more likely to be found than new or rarely-linked ones, a growing number of sites now block AI crawlers including Common Crawl's CCBot, which may reduce coverage of more recent crawls, and months where no SaaS was found are excluded, which slightly overstates the rate.

All figures are computed from our own database and refreshed every 6 hours. Medians and percentages are calculated only across companies that have data for the metric in question.