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Questions and answers

• Track Users
  Collect data with very high accuracy to understand user behavior.
• Customizable
  Easily change conversion events and create custom metrics.
• Bottom up P&L
  View detailed profit and loss statements to understand your financial health.
• Integrate Data
  Combine all your shop, revenue, and marketing data into one place.
• Deeply Integrated
  Combine all your data sources to create a unified view.
• Evaluate A/B Tests
  Get accurate results from A/B tests by integrating your testing software.
• Marketing Overview
  Monitor key performance indicators to catch marketing trends early.
• Infinite Dimensions
  Analyze your data from many different angles to find growth opportunities.
• Near Real-Time Data
  Get data updates quickly to make timely decisions.
• Sync Data to Sheets
  Connect your data to Google Sheets for easy workflow creation.
• Scale Profitable Ads
  Use data to increase the effectiveness of your advertising.
• Attribution Reporting
  See how well your ads are doing and understand user journeys.
• Turn Data Into Action
  Use data to automate tasks like media buying and reporting.
• Unparalleled Accuracy
  Achieve the highest level of data accuracy for your tracking needs.
• Power Your Existing BI
  Enhance your current business intelligence tools with better data.
• 100s of Cohort Analyses
  Create and track groups of users to see how they perform over time.
• Infinitely Customizable
  Customize your data solutions to fit your unique business needs.
• Visualize User Journeys
  Understand how new and returning customers interact with your business.
• Build Your Own Dashboards
  Create personalized dashboards to answer specific business questions.
• Custom Attribution Models
  Create your own models to track how different marketing efforts perform.
• Send Data to Ad Platforms
  Provide accurate data to ad platforms to improve performance.
• Countless Report Templates
  Use ready-made report templates to help manage your business better.

• Data Team
  Platform customizations, configurations and fast answers via Slack.
• MCP Server
  You can connect Claude, ChatGPT etc. to work with your data in AI and get accurate answers because of a clean Semantic Layer.
• Data Postback
  Send event data to Klaviyo for better Flow performance or export it into your DWH in BigQuery.
• Custom Attribution Models
  You can create models that fit your business, helping you understand your marketing efforts better.
• Custom & Template Dashboards
  You can select or build dashboards that answer your specific questions, instead of one-size-fits all reports.
• Integration of Existing Data
  You can combine all your shop, revenue, and marketing data in one place, which makes it easier to analyze.
• Improved Marketing Efficiency
  Using this platform helps you see where your money is going, making your marketing more profitable.
• Deeper Understanding of Customer Journeys
  You can track how customers interact with your business, helping you improve their experience.
• Ad Platform Postback / Server-Side Tracking
  Send data back to ad platforms like Meta, Google, Taboola, Outbrain for better algorithm optimization and performance.
• Unparalleled Tracking & Attribution Accuracy
  This helps you collect data that is very precise, making your decisions more reliable.

• Lead Gen
  Lead generation companies can unify their data to better understand their customers and increase conversions.
• eCommerce
  eCommerce businesses can track users and improve their marketing by using accurate data.
• Media Buyer
  Media buyers can optimize their ad spending by seeing which ads are most profitable.
• Business Intelligence
  Business intelligence teams can create custom dashboards to visualize important data easily.
• Performance Marketing
  Performance marketers can track the success of their campaigns with precise attribution data.