Worked, I focused on listing Tickin in free SaaS directories and search engines. This cost me nothing but a little time, and it attracted our first genuine inbound interest. One SaaS search engine even discovered us on its own and contacted us to feature Tickin in a case study, which also provided us with a valuable
backlink. Although it’s still early, we have reached our first five signups, including two paying customers and three on a free trial. For a bootstrapped founder, a cost-free channel that brings in real users is hard to beat.
Flopped, I relied heavily on
SEO and my website to generate organic signups, but for a long time, it produced nothing. I eventually discovered that my main domain wasn’t even being indexed by Google. Google had mistakenly chosen the wrong version of my site as the canonical one, making all of my pages invisible in search results. Every bit of content and effort I put into
SEO was wasted until I finally tracked down the problem and fixed it. This experience taught me to verify the basics before assuming a channel is effective.