HomeCase StudiesHow Tickin Simplifies HR by Replacing Multiple Tools with a Single Platform

How Tickin Simplifies HR by Replacing Multiple Tools with a Single Platform

I'm a 28-year-old software engineer and founder of Tickin. With a degree in software engineering and four years of industry experience, I'm dedicated to creating solutions for real problems. I started Tickin after seeing teams overpay for basic attendance tracking.
Muhammad Muzammil
By Muhammad Muzammil · Software engineering graduate with ~4 years in the industry, building Tickin to solve the everyday workplace problems I kept running into. · Islamabad, Pakistan
Published August 1, 2026 · 5 min read
This case study is based on responses submitted directly by the founder or member of the team from Tickin. They have verified ownership of their domain tickin.pro on SaaS Browser.
Tickin homepage

How Tickin got started

At my company, the attendance setup was incredibly frustrating. We were paying $500 a month for a tool that only allowed our 100 employees to clock in and out within a Slack channel. It offered no leave management, no salary tracking, and none of the other necessary features. To handle our remaining HR needs, the company purchased a second tool, which also came at a high cost. As a result, every employee had to stay logged into two separate platforms every day just to manage the basics, and our expenses kept piling up. Even worse, our data was scattered across two systems that didn't communicate with each other, making even simple tasks take longer than they should have. It felt absurd to spend $500 a month merely for check-ins and check-outs before tackling any real HR work. As a developer, I recognized that all of this functionality could exist in one place. That frustration is precisely why I created Tickin, a single platform that combines attendance, leave management, payroll, and many other features - all at a fraction of the cost of those previously used tools.

Growing Tickin: what worked and what didn't

Worked, I focused on listing Tickin in free SaaS directories and search engines. This cost me nothing but a little time, and it attracted our first genuine inbound interest. One SaaS search engine even discovered us on its own and contacted us to feature Tickin in a case study, which also provided us with a valuable backlink. Although it’s still early, we have reached our first five signups, including two paying customers and three on a free trial. For a bootstrapped founder, a cost-free channel that brings in real users is hard to beat. Flopped, I relied heavily on SEO and my website to generate organic signups, but for a long time, it produced nothing. I eventually discovered that my main domain wasn’t even being indexed by Google. Google had mistakenly chosen the wrong version of my site as the canonical one, making all of my pages invisible in search results. Every bit of content and effort I put into SEO was wasted until I finally tracked down the problem and fixed it. This experience taught me to verify the basics before assuming a channel is effective.

What Tickin customers really think

Honestly, it's still very early for us - we currently have only two paying customers and a few trial users, so I haven't encountered any major complaints yet. What matters most to me right now is staying closely connected to those first users. I personally follow up with them, ask what feels clunky or confusing, and turn their feedback into fixes as quickly as I can. I built Tickin specifically to address everyday pain points that other tools often overlook, so at this stage, I would much rather listen closely than assume I know what people want. In fact, I view the lack of complaints as a reason to seek out potential issues rather than a reason to relax - early silence usually just means people haven't spoken up yet. Being a small, hands-on team is a real advantage in this regard, there are no support queues or layers of processes between user feedback and implemented changes, so when an issue does arise, I can act on it almost immediately. As we grow, I expect the feedback to become sharper, and I want to maintain that direct line to my users as strong as it is today.

What most people get wrong about Employee Monitoring Software

Many people believe that they need a separate, expensive tool for each aspect of HR - one for attendance, another for leave management, and yet another for payroll. They assume that using multiple tools is simply part of doing business. But this approach is misguided. What teams truly need is a single, integrated platform where clock-in times, leave requests, overtime tracking, and payroll processes are all managed within one system that shares the same data. The real issue isn't the absence of specific features; it's the fragmentation and the increasing costs associated with managing different tools, each serving only a single purpose. I've experienced this firsthand, my company paid $500 a month just for Slack's check-in and check-out feature, and we had to purchase additional tools for everything else. Each extra tool means another login, another bill, and another opportunity for data to become misaligned. When you start to view attendance as a unified workflow instead of a collection of individual tools, the entire process becomes simpler, more cost-effective, and far less painful for both administrators and employees.

What's next for Tickin

In the next 6 to 12 months, my main objective will be to introduce Tickin to more real-world teams and convert our initial trials into paying customers. On the product side, I will be expanding our integrations with Slack and Microsoft Teams, enhancing GPS attendance functionality and the desktop app, and developing more comprehensive project management and reporting features. Equally important, I want our roadmap to be shaped by the feedback and requests from these first customers, rather than my own assumptions. Throughout this process, I will ensure that Tickin remains significantly more affordable than the collection of tools it replaces.

Tickin traction so far

5 signups so far, 2 paying customers and 3 on a free trial.

Muhammad's background

Before joining Tickin, I earned my degree in software engineering in 2024 and spent nearly four years working in the industry as a developer. During that time, I learned how to design and deliver production-grade software from start to finish, covering backend, frontend, and all aspects in between. While I had solid engineering skills, I was new to the HR and attendance domain. I gained insight into this area by observing my own company's struggle with costly and disconnected tools. By combining my existing engineering knowledge with a problem I had personally experienced, I was able to tackle the challenges in this space.

Biggest lesson building Tickin

My biggest mistake was building too much before presenting my product to enough real users. I was so confident in the problem I had experienced that I kept adding features and polishing the platform instead of actively encouraging people to use it. As a result, I ended up with a robust and capable platform but only a small number of signups to show for my efforts. What I learned is that evidence of success comes from paying users, not just from the number of features. Now, I am reversing my approach, I will prioritize getting users first and let their actual needs guide my future development.
I would launch much earlier with significantly fewer features to attract real users from the very beginning. This way, their feedback could shape the product. Instead of developing everything in advance, I would prioritize building based on the genuine needs of customers.

Tickin at a glance

MRR
$0-1k
Founded
2026
Employees
2–10
Country
United Arab Emirates
Target market (B2B/B2C)
Business
Pricing
From $2/mo to $6/mo
Free trial
Yes
Growth model (Product/Sales)
Both
Social