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Customer Data Platforms (CDP)

SaaS Browser tracks 727 Customer Data Platforms (CDP) software companies, with 29 added in the past 30 days. The top countries for Customer Data Platforms (CDP) SaaS include United States (222), United Kingdom (42), Australia (27).

Key Data Points for Customer Data Platforms (CDP)

727
Total Software1
29
New (Past 30 Days)2
51
Affiliate Programs3
9
Median Age (Years)4
+294
New (Past 365 Days)5
67
Churned (Past Year)6
18.6%
Annual Churn Rate7
19.9%
Free Trial8

Company Size Distribution9

17
Enterprise (1,000+)
4.5% of total
34
Large (201-1,000)
9.0% of total
86
Mid-Size (51-200)
22.8% of total
241
Small (2-50)
63.8% of total

Most Established Customer Data Platforms (CDP) Companies

Company Employees Domain Rating Founded Added
Tealium 1,000 93 2011 2025-02-04
MetaRouter 50 92 2018 2025-02-06
RudderStack 200 92 2019 2025-02-06
Datahash 200 92 2019 2025-02-06
Piano 1,000 91 — 2025-02-04
LiveRamp 5,000 90 2011 2025-02-06
CDS Global 5,000 85 — 2026-06-06
Zeotap 200 83 2014 2025-09-09
digitalAudience — 82 — 2025-02-05
mParticle — 82 — 2025-02-06

Top 10 Countries for Customer Data Platforms (CDP) SaaS

The following countries represent where most Customer Data Platforms (CDP) SaaS companies are headquartered, based on our data for 727 software products.

Country Count % of Total
United States 222 30.5%
United Kingdom 42 5.8%
Australia 27 3.7%
India 18 2.5%
Singapore 13 1.8%
Germany 12 1.7%
Canada 11 1.5%
Netherlands 10 1.4%
France 8 1.1%
Sweden 6 0.8%

SEO & Domain Authority for Customer Data Platforms (CDP)

Median Domain Rating10
23
vs. overall median of 14

Pricing Data for Customer Data Platforms (CDP)

Median Starting Price (USD)12
$50/mo
Median High Price (USD)13
$199/mo

Market Saturation for Customer Data Platforms (CDP)

This score is computed from a combination of total products, domain authority, referring domains, company age, traffic growth, pricing, and enterprise presence.

Saturation Score14
57 / 100 (Medium)

Affiliate Programs in Customer Data Platforms (CDP)

51 Customer Data Platforms (CDP) SaaS companies offer affiliate programs (7.0% of total).

Median Commission15
20%
Commission Type Distribution
One-Time 1
Recurring 4

Most Recently Added Customer Data Platforms (CDP) SaaS

Orchard Added 2026-10-29
Orchestra CI Added 2026-10-29
Orchard Added 2026-10-29
Lumiqo Added 2026-10-29
AirCohort Added 2026-10-25
Clever DATA Added 2026-10-24
Consequential Added 2026-10-24
Kay Growth Added 2026-10-23
Intelecom Added 2026-10-22
Gadarum Added 2026-10-20

Median Age of Customer Data Platforms (CDP) SaaS Companies

The median Customer Data Platforms (CDP) SaaS company was founded 9.0 years ago (median founding year: 2017).

B2B / B2C Breakdown for Customer Data Platforms (CDP)16

57
Both B2B & B2C
7.9%
661
Business (B2B)
91.6%
4
Consumer (B2C)
0.6%

Based on 722 companies with consumer type data (99.3% of total).

SaaS Discovery Trend for Customer Data Platforms (CDP)

Monthly SaaS discovery count for Customer Data Platforms (CDP) compared to its share of all SaaS discovered. A rising percentage indicates this segment is growing faster than the overall market.

Discover Customer Data Platforms (CDP) SaaS

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Category: Customer Data Platforms (CDP)
HCLSoftware Logo
A comprehensive digital solutions platform offers tools and services designed to enhance customer experience, optimize business processes, and ensure security through artificial intelligence, data analytics, automation, and secure infrastructure management. Its main features include AI-powered analytics, low-code development platforms, customer data platforms, intelligent automation orchestration, cybersecurity solutions, and multiexperience app development, addressing challenges like inefficient workflows, security vulnerabilities, fragmented customer data, and the need for personalized marketing; it is primarily intended for businesses, IT professionals, data analysts, and organizations seeking digital transformation and operational excellence.
Pricing: $1.8-$24/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
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Pimcore Logo
This comprehensive platform facilitates the management of vast amounts of data and digital experiences, enabling organizations to deliver personalized and consistent customer interactions across multiple channels. Key features include product information management, digital asset management, master data management, and a digital experience platform, all designed to streamline operations, enhance customer engagement, and reduce total ownership costs, making it ideal for businesses seeking to optimize their digital transformation efforts.
Pricing: From $9900/mo
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Piano Logo
This integrated platform enhances digital revenue by enabling businesses to understand and influence customer behavior through advanced personalization and analytics. Key features include audience segmentation, real-time reporting, and journey orchestration, which collectively address challenges in customer engagement and conversion, making it ideal for digital-first industries such as media, transportation, and financial services.
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Acxiom Logo
Acxiom offers solutions to help businesses improve their marketing through the effective use of data and technology. With a focus on customer intelligence, the company provides services like data management, analytics, and identity resolution across various industries.
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mediarithmics Logo
mediarithmics is a holistic Customer Data Platform (CDP) designed for data-driven businesses, offering solutions for marketing personalization, audience monetization, and data collaboration. The platform simplifies data operations, ensuring compliance and flexibility while providing advanced capabilities for various industries, including retail, media, and finance.
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SahlPass Logo

SahlPass

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This digital loyalty platform enables businesses to deliver customizable, branded loyalty passes directly to customers' mobile wallets, eliminating the need for additional apps or paper cards. Its key features include the creation and management of digital passes compatible with Apple Wallet and Google Wallet, real-time balance updates via QR code redemption, comprehensive customer analytics, white-label branding, and staff dashboard tools, solving problems related to inefficient loyalty tracking, customer engagement, and ease of redemption for retail, hospitality, fitness, beauty, and wellness industries. Designed for modern enterprises seeking seamless, contactless customer loyalty management, it empowers businesses to increase customer retention, enhance brand loyalty, and streamline operations effortlessly.
Pricing: ر.س299-ر.س799/mo
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Customer Feedback & Survey Software
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Xperius Logo

Xperius

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This research and decision-making platform transforms disconnected customer insights into actionable, traceable decisions by integrating research data directly into workflows, tools, and design processes. Its main features include AI-powered summarization and pattern detection, seamless integration with project management and design platforms, and the creation of evidence chains that ensure transparency and accountability in decision-making; it also enhances knowledge sharing across teams, accelerates analysis, and reduces redundant research, making it ideal for product teams, research professionals, and leadership seeking to embed customer insights into every strategic choice.
Pricing: $58.25-$1033.23/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
Creative Management Platforms
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OptCulture Logo

OptCulture

This SaaS is trending! We've detected monthly traffic growth. Free Trial
OptCulture is an all-in-one omni-channel marketing platform designed to enhance customer engagement for brands of all sizes, facilitating seamless interactions across various channels such as email, SMS, and social media. With features like customer segmentation, loyalty programs, and comprehensive business analytics, it empowers businesses to create personalized experiences that drive customer retention and boost revenue.
Pricing: $80-$500/mo
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Autonoma Logo
Autonoma's Digital Customer Platform (DCP) provides a comprehensive solution for machinery and equipment manufacturers, enabling efficient data management and digital service offerings. With features like machine analysis, digital twins, and integrated remote maintenance, the platform enhances customer experience and supports the transition to data-driven business models.
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Dathic Logo
Dathic offers innovative analytics and insights solutions tailored for consumer packaged goods (CPGs), empowering brands to navigate local markets effectively. With a focus on actionable data, the platform enhances product placement strategies and fosters growth by connecting brands with their local shoppers.
Pricing: $650-$5500/mo
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Cohelion Logo
Cohelion is a comprehensive data management and integration platform designed to empower organizations in the aviation sector and beyond with enhanced data visibility and decision-making capabilities. By providing real-time insights, master data management, and tailored business solutions, Cohelion enables clients to optimize performance and drive profitability across their operations.
Pricing: From $842/mo
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Customer City Logo
Customer City offers an advanced data optimization platform designed to transform raw data into revenue-ready assets while ensuring compliance and security. With features like a unified customer view, interactive data graph, and AI-driven insights, organizations can effectively manage and collaborate on customer data across teams, enhancing overall operational efficiency.
Pricing: $4.08-$4.2/mo
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FirstHive Logo

FirstHive

This SaaS is trending! We've detected monthly traffic growth.
FirstHive is a comprehensive Customer Data Platform designed to empower marketers and brands by consolidating first-party data from diverse online and offline sources, facilitating personalized campaigns that enhance customer engagement and drive conversions. With capabilities spanning customer journey orchestration, data integration, and predictive analytics, FirstHive supports organizations across various sectors, including retail, manufacturing, and financial services, in achieving a unified view of their customers.
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deepCX Logo

deepCX

This SaaS is trending! We've detected monthly traffic growth.
deepCX.ai offers a powerful AI platform designed to enhance customer service with smart, accurate, and scalable solutions. The platform ensures quick responses and seamless integration, helping businesses improve customer experiences while maintaining robust security and compliance.
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MediaWallah Logo

MediaWallah

This SaaS is trending! We've detected monthly traffic growth.
This solution enables data owners to build customized identity infrastructure that unifies data across various platforms, channels, and devices, enhancing targeting precision, measurement accuracy, and governance while ensuring privacy compliance. It offers key features such as flexible identity architecture, cross-platform integrations, privacy-first design, and self-service tools to improve data activation, reduce signal loss, and optimize return on investment, making it ideal for marketing professionals, data analysts, and organizations seeking to improve audience targeting and data management without compromising privacy or compliance.
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Renta Logo
Renta offers a robust Customer Data Infrastructure (CDI) designed to streamline the collection and connection of first-party customer data through powerful server-side solutions. With features like secure marketing ETL pipelines and an easy-to-use Google Sheets add-on, Renta empowers businesses to efficiently manage their marketing data and drive growth.
Pricing: $0-$1666.67/mo
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DupeCatcher Logo
DupeCatcher offers a free solution to prevent duplicate records in Salesforce, ensuring that customer data remains clean and reliable. With real-time blocking, customizable filters, and easy integration, it empowers organizations to maintain data integrity and enhance productivity.
Pricing: $0/mo
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DataGroomr Logo

DataGroomr

This SaaS is trending! We've detected monthly traffic growth. Free Trial
An AI-driven platform enhances data quality management by automatically detecting and eliminating duplicate records, verifying data accuracy, and standardizing formats within a customer relationship management system. Key features include intelligent deduplication, automated maintenance, and customizable logic, which collectively address issues of data integrity, streamline operations, and ensure reliable insights for organizations across various industries, including technology, healthcare, and finance.
Pricing: $99-$5000/mo
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USADATA Logo
A data-driven marketing platform combines clean, enriched customer data with analytics and scalable technology to help organizations understand audiences, uncover opportunities, and drive measurable growth, featuring data hygiene and enhancement, advanced analytics, audience insights, omnichannel activations across email, display, and social channels, and easy-to-integrate marketing applications and automated workflows. It addresses problems of poor data quality, fragmented channels, and inefficient outreach by delivering accurate mailing lists and sales leads, industry- and location-specific datasets, expert consultative support, and scalable tools for advertisers, agencies, printers, franchise networks, multi-location businesses, non-profits, and educational institutions seeking improved targeting, engagement, retention, and return on investment.
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Guideline Logo
A comprehensive data platform empowers users to harness precise market insights for effective media planning and strategy development. Key features include real-time analytics, seamless integration, and collaborative tools that address challenges such as outdated data, fragmented systems, and inefficient workflows, making it ideal for media strategy professionals, financial analysts, and market researchers seeking to optimize their decision-making processes.
Pricing: $156/mo
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* Some or all parts of this page may be AI generated, so please verify any critical information independently.

Frequently Asked Questions

How many Customer Data Platforms (CDP) SaaS companies are there?

SaaS Browser tracks 727 Customer Data Platforms (CDP) software products as of November 2026. 29 new Customer Data Platforms (CDP) SaaS companies have been added in the past 30 days.

How many new Customer Data Platforms (CDP) SaaS companies are added each month?

29 new Customer Data Platforms (CDP) SaaS companies have been added to SaaS Browser in the past 30 days. Our proprietary crawling infrastructure continuously discovers new software products.

What are the most established Customer Data Platforms (CDP) SaaS companies?

The most established Customer Data Platforms (CDP) SaaS companies by domain authority include Tealium, MetaRouter, RudderStack, Datahash, Piano. These companies represent the highest domain rank scores in the Customer Data Platforms (CDP) category.

What is the typical company size for Customer Data Platforms (CDP) SaaS?

Among Customer Data Platforms (CDP) SaaS companies with employee data, the size distribution is: - 17 (4.5%), - 34 (9.0%), - 86 (22.8%), - 241 (63.8%).

What is the median domain authority for Customer Data Platforms (CDP) SaaS companies?

The median domain rating for Customer Data Platforms (CDP) SaaS companies is 23, compared to an overall SaaS median of 14.

Which countries have the most Customer Data Platforms (CDP) SaaS companies?

The top countries for Customer Data Platforms (CDP) SaaS are: United States (222), United Kingdom (42), Australia (27), India (18), Singapore (13). These represent the largest concentrations of Customer Data Platforms (CDP) software companies globally.

What percentage of Customer Data Platforms (CDP) SaaS companies offer affiliate programs?

51 Customer Data Platforms (CDP) SaaS companies offer affiliate programs, representing 7.0% of all Customer Data Platforms (CDP) software tracked by SaaS Browser. The median commission rate is 20%.

What is the median age of Customer Data Platforms (CDP) SaaS companies?

The median Customer Data Platforms (CDP) SaaS company was founded 9.0 years ago, with a median founding year of 2017.

Are Customer Data Platforms (CDP) SaaS companies mostly B2B or B2C?

Based on available data, Customer Data Platforms (CDP) SaaS companies break down as follows: Both B2B & B2C (7.9%), Business (B2B) (91.6%), Consumer (B2C) (0.6%).

What are the newest Customer Data Platforms (CDP) SaaS companies?

The most recently discovered Customer Data Platforms (CDP) SaaS companies include Orchard, Orchestra CI, Orchard, Lumiqo, AirCohort. SaaS Browser continuously discovers and indexes new software products using proprietary crawling infrastructure.

About SaaS Browser

SaaS Browser is the largest, most up-to-date SaaS database on the internet, the ultimate prospecting and research tool for SaaS companies.

We discover emerging tools weeks after launch, before they appear in Apollo, ZoomInfo, or other databases. Our purpose-built platform exclusively tracks real software products with verified data, unlike generic prospecting tools polluted with agencies, consultancies, and outdated listings.

From Fortune 500 enterprises to bootstrapped startups launching this week, if it's SaaS, we track it.

How these numbers are calculated

  1. Total Software. The number of published SaaS companies currently listed for this selection. Only companies that pass our automated quality checks are counted.
  2. New (Past 30 Days). The net number of SaaS companies newly published for this selection in the last 30 days.
  3. Affiliate Programs. The number of listed SaaS companies that operate a verified affiliate or referral program.
  4. Median Age (Years). The median age, in years, of companies in this selection, based on founding year. The median is the middle value, so half are older and half younger.
  5. New (Past 365 Days). The number of SaaS companies published for this selection over the last 365 days.
  6. Churned (Past Year). Companies published within the last year that are no longer listed - they went offline, were removed, or stopped passing our quality checks.
  7. Annual Churn Rate. The annual churn rate - churned companies as a percentage of all companies published in the last year (still-listed plus churned).
  8. Free Trial. The percentage of listed companies in this selection that offer a free trial.
  9. Company Size Distribution. Distribution of companies by employee count: solo (1), small (2–50), mid (51–200), large (201–1,000), enterprise (1,000+). Percentages are of companies with employee data.
  10. Median Domain Rating. The median domain rating (0–100) across listed companies, our measure of link authority. Higher is stronger. Shown against the overall median across all SaaS for comparison.
  11. Median Starting Price (USD). The median entry-level monthly price (USD) across companies in this selection with pricing data.
  12. Median High Price (USD). The median premium monthly price (USD) across companies in this selection with pricing data.
  13. Saturation Score. A 0–100 market saturation score combining total products, domain authority, referring domains, company age, traffic growth, pricing, and enterprise presence. Higher means more competitive.
  14. Median Commission. The median affiliate commission rate offered by companies in this selection that run an affiliate program.
  15. B2B / B2C Breakdown. Breakdown of companies by target market - business (B2B), consumer (B2C), or both - among those with consumer-type data.