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Customer Data Platforms (CDP)

SaaS Browser tracks 672 Customer Data Platforms (CDP) software companies, with 24 added in the past 30 days. The top countries for Customer Data Platforms (CDP) SaaS include United States (217), United Kingdom (54), Australia (26).

Key Data Points for Customer Data Platforms (CDP)

672
Total Software1
24
New (Past 30 Days)2
50
Affiliate Programs3
10
Median Age (Years)4
+245
New (Past 365 Days)5
73
Churned (Past Year)6
23.0%
Annual Churn Rate7
19.6%
Free Trial8

Company Size Distribution9

16
Enterprise (1,000+)
4.3% of total
36
Large (201-1,000)
9.7% of total
87
Mid-Size (51-200)
23.5% of total
232
Small (2-50)
62.5% of total

Most Established Customer Data Platforms (CDP) Companies

Company Employees Domain Rating Founded Added
avaya 10,000 2025-02-28
LiveRamp 5,000 2011 2025-02-06
Customer.io 500 2012 2025-02-06
Tealium 1,000 2011 2025-02-04
Crystal 50 2025-02-04
Optimove 1,000 2012 2025-02-06
Cint 5,000 2025-02-28
New Frontier Data 50 2014 2025-03-04
RudderStack 200 2019 2025-02-06
Pimcore 200 2009 2025-02-28

Top 10 Countries for Customer Data Platforms (CDP) SaaS

The following countries represent where most Customer Data Platforms (CDP) SaaS companies are headquartered, based on our data for 672 software products.

Country Count % of Total
United States 217 32.3%
United Kingdom 54 8.0%
Australia 26 3.9%
India 19 2.8%
Netherlands 13 1.9%
Canada 13 1.9%
Singapore 11 1.6%
Germany 11 1.6%
France 10 1.5%
Sweden 6 0.9%

Pricing Data for Customer Data Platforms (CDP)

Median Starting Price (USD)12
$49/mo
Median High Price (USD)13
$240/mo

Market Saturation for Customer Data Platforms (CDP)

This score is computed from a combination of total products, domain authority, referring domains, company age, traffic growth, pricing, and enterprise presence.

Saturation Score14
64 / 100 (Medium)

Affiliate Programs in Customer Data Platforms (CDP)

50 Customer Data Platforms (CDP) SaaS companies offer affiliate programs (7.4% of total).

Median Commission15
10%
Commission Type Distribution
One-Time 1
Recurring 5

Most Recently Added Customer Data Platforms (CDP) SaaS

Zerno Added 2026-08-28
Doxap Added 2026-08-25
Synapgrid Analytics Added 2026-08-25
Hubxio Added 2026-08-25
Identity Vector Core Added 2026-08-24
Discovery Companion Added 2026-08-24
Vazen Added 2026-08-20
Unpack Added 2026-08-16
ADA Global Added 2026-08-15
AlgorithmX Added 2026-08-14

Median Age of Customer Data Platforms (CDP) SaaS Companies

The median Customer Data Platforms (CDP) SaaS company was founded 9.5 years ago (median founding year: 2017).

B2B / B2C Breakdown for Customer Data Platforms (CDP)16

44
Both B2B & B2C
6.6%
623
Business (B2B)
92.8%
4
Consumer (B2C)
0.6%

Based on 671 companies with consumer type data (99.9% of total).

SaaS Discovery Trend for Customer Data Platforms (CDP)

Monthly SaaS discovery count for Customer Data Platforms (CDP) compared to its share of all SaaS discovered. A rising percentage indicates this segment is growing faster than the overall market.

Discover Customer Data Platforms (CDP) SaaS

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Category: Customer Data Platforms (CDP)
SahlPass Logo

SahlPass

Free Trial
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This digital loyalty platform enables businesses to deliver customizable, branded loyalty passes directly to customers' mobile wallets, eliminating the need for additional apps or paper cards. Its key features include the creation and management of digital passes compatible with Apple Wallet and Google Wallet, real-time balance updates via QR code redemption, comprehensive customer analytics, white-label branding, and staff dashboard tools, solving problems related to inefficient loyalty tracking, customer engagement, and ease of redemption for retail, hospitality, fitness, beauty, and wellness industries. Designed for modern enterprises seeking seamless, contactless customer loyalty management, it empowers businesses to increase customer retention, enhance brand loyalty, and streamline operations effortlessly.
Pricing: ر.س299-ر.س799/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
Customer Feedback & Survey Software
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CDD Vault Logo
CDD Vault is a comprehensive scientific data management system and electronic lab notebook (ELN) software designed to streamline research workflows by integrating biology and chemistry data into a single, flexible platform. With features that enhance collaboration, safeguard intellectual property, and facilitate AI applications, CDD Vault empowers organizations in biotech, pharmaceuticals, and academia to maximize the value of their data and accelerate discovery processes.
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FirstHive Logo
FirstHive is a comprehensive Customer Data Platform designed to empower marketers and brands by consolidating first-party data from diverse online and offline sources, facilitating personalized campaigns that enhance customer engagement and drive conversions. With capabilities spanning customer journey orchestration, data integration, and predictive analytics, FirstHive supports organizations across various sectors, including retail, manufacturing, and financial services, in achieving a unified view of their customers.
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mediarithmics Logo
mediarithmics is a holistic Customer Data Platform (CDP) designed for data-driven businesses, offering solutions for marketing personalization, audience monetization, and data collaboration. The platform simplifies data operations, ensuring compliance and flexibility while providing advanced capabilities for various industries, including retail, media, and finance.
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affinity solutions Logo
A comprehensive analytics platform aggregates consented, real-time purchase data from hundreds of millions of cards to deliver granular consumer insights, purchase lift, audience segments, and market context across brands, media, retail and QSR, consulting and investing, and financial services. By enabling conquesting of competitors’ customers, card-linked engagement, outcomes-based measurement, and first-party data enrichment from strategy through execution, the platform helps marketers, agencies, retailers, banks, and investors predict outcomes, optimize campaigns, grow market share, boost loyalty, and prove ROI.
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Optable Logo
A comprehensive data collaboration and identity management platform is designed to enhance privacy-first advertising strategies by enabling seamless integration and activation of audience data across various channels. Key features include the ability to build and manage identity graphs, support for programmatic monetization, and tools for enriching audience attributes, all aimed at empowering media owners, publishers, and ad platforms to optimize revenue and improve targeting while navigating the complexities of data privacy regulations.
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Cyder Logo
Cyder offers innovative solutions for financial institutions, focusing on personalized customer loyalty programs and ethically sourced data. With tools like Cyder Rewards and a custom browser extension, businesses can enhance customer engagement while ensuring privacy and compliance.
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dClimate Logo
dClimate offers a range of tools and solutions to help businesses and governments manage climate risks effectively. The platform provides access to high-quality climate data, real-time insights, and specialized applications for monitoring carbon emissions and assessing environmental impacts.
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Catalina Logo
This website offers personalized CPG marketing solutions that help businesses understand shopper behavior and strengthen consumer relationships. With real-time data analysis and targeted messaging, it aims to turn shoppers into loyal buyers while optimizing media performance across various channels.
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CEPRES Logo
CEPRES is a leading platform that provides high-quality data and analytics for private market investments. It offers tools for portfolio management, market research, and due diligence, helping investors make informed decisions in a volatile market.
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Frequently Asked Questions

How many Customer Data Platforms (CDP) SaaS companies are there?

SaaS Browser tracks 672 Customer Data Platforms (CDP) software products as of September 2026. 24 new Customer Data Platforms (CDP) SaaS companies have been added in the past 30 days.

How many new Customer Data Platforms (CDP) SaaS companies are added each month?

24 new Customer Data Platforms (CDP) SaaS companies have been added to SaaS Browser in the past 30 days. Our proprietary crawling infrastructure continuously discovers new software products.

What are the most established Customer Data Platforms (CDP) SaaS companies?

The most established Customer Data Platforms (CDP) SaaS companies by domain authority include avaya, LiveRamp, Customer.io, Tealium, Crystal. These companies represent the highest domain rank scores in the Customer Data Platforms (CDP) category.

What is the typical company size for Customer Data Platforms (CDP) SaaS?

Among Customer Data Platforms (CDP) SaaS companies with employee data, the size distribution is: - 16 (4.3%), - 36 (9.7%), - 87 (23.5%), - 232 (62.5%).

Which countries have the most Customer Data Platforms (CDP) SaaS companies?

The top countries for Customer Data Platforms (CDP) SaaS are: United States (217), United Kingdom (54), Australia (26), India (19), Netherlands (13). These represent the largest concentrations of Customer Data Platforms (CDP) software companies globally.

What percentage of Customer Data Platforms (CDP) SaaS companies offer affiliate programs?

50 Customer Data Platforms (CDP) SaaS companies offer affiliate programs, representing 7.4% of all Customer Data Platforms (CDP) software tracked by SaaS Browser. The median commission rate is 10%.

What is the median age of Customer Data Platforms (CDP) SaaS companies?

The median Customer Data Platforms (CDP) SaaS company was founded 9.5 years ago, with a median founding year of 2017.

Are Customer Data Platforms (CDP) SaaS companies mostly B2B or B2C?

Based on available data, Customer Data Platforms (CDP) SaaS companies break down as follows: Both B2B & B2C (6.6%), Business (B2B) (92.8%), Consumer (B2C) (0.6%).

What are the newest Customer Data Platforms (CDP) SaaS companies?

The most recently discovered Customer Data Platforms (CDP) SaaS companies include Zerno, Doxap, Synapgrid Analytics, Hubxio, Identity Vector Core. SaaS Browser continuously discovers and indexes new software products using proprietary crawling infrastructure.

About SaaS Browser

SaaS Browser is the largest, most up-to-date SaaS database on the internet, the ultimate prospecting and research tool for SaaS companies.

We discover emerging tools weeks after launch, before they appear in Apollo, ZoomInfo, or other databases. Our purpose-built platform exclusively tracks real software products with verified data, unlike generic prospecting tools polluted with agencies, consultancies, and outdated listings.

From Fortune 500 enterprises to bootstrapped startups launching this week, if it's SaaS, we track it.

How these numbers are calculated

  1. Total Software. The number of published SaaS companies currently listed for this selection. Only companies that pass our automated quality checks are counted.
  2. New (Past 30 Days). The net number of SaaS companies newly published for this selection in the last 30 days.
  3. Affiliate Programs. The number of listed SaaS companies that operate a verified affiliate or referral program.
  4. Median Age (Years). The median age, in years, of companies in this selection, based on founding year. The median is the middle value, so half are older and half younger.
  5. New (Past 365 Days). The number of SaaS companies published for this selection over the last 365 days.
  6. Churned (Past Year). Companies published within the last year that are no longer listed - they went offline, were removed, or stopped passing our quality checks.
  7. Annual Churn Rate. The annual churn rate - churned companies as a percentage of all companies published in the last year (still-listed plus churned).
  8. Free Trial. The percentage of listed companies in this selection that offer a free trial.
  9. Company Size Distribution. Distribution of companies by employee count: solo (1), small (2–50), mid (51–200), large (201–1,000), enterprise (1,000+). Percentages are of companies with employee data.
  10. Median Starting Price (USD). The median entry-level monthly price (USD) across companies in this selection with pricing data.
  11. Median High Price (USD). The median premium monthly price (USD) across companies in this selection with pricing data.
  12. Saturation Score. A 0–100 market saturation score combining total products, domain authority, referring domains, company age, traffic growth, pricing, and enterprise presence. Higher means more competitive.
  13. Median Commission. The median affiliate commission rate offered by companies in this selection that run an affiliate program.
  14. B2B / B2C Breakdown. Breakdown of companies by target market - business (B2B), consumer (B2C), or both - among those with consumer-type data.