Lotame

Marketing Automation Platforms

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Lotame offers a thorough data collaboration platform designed to improve digital marketing efforts by enabling seamless onboarding, connection, enrichment, and activation of data. With its Spherical technology, users can access a global data marketplace, use identity-powered connectivity, and drive actionable insights for improved consumer engagement and campaign performance.

Lotame can be found in Marketing Automation Platforms categories.

The most similar products to Lotame are:

GenPage Promoted → Loome → LiveRamp Platform → digitalAudience → Tealium →

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Lotame Main Features

• Data Onboarding
  Marketers can bring their own data into the platform to gain more insights and create unique customer profiles.
• Easy Activation
  Users can easily activate their data with many connections to the digital ecosystem from one platform.
• Spherical Platform
  An all-in-one solution that allows marketers to combine their data and work with partners for better customer insights.
• Customer Intelligence
  The SaaS helps users gather important information about their customers to make better marketing decisions.
• Identity Connectivity
  This feature provides reliable data connections across different devices without using cookies.
• Programmatic Curation
  A method that simplifies media buying by making it more transparent and efficient.
• Global Data Marketplace
  A place where users can access a wide range of data, including custom audiences, to help with marketing strategies.
• Data Collaboration Platform
  This platform helps marketers connect, analyze, and use data to understand and engage with customers better.

Lotame Benefits

• Access to Global Data
  Users can find and use a wide range of data, which helps them reach more people effectively.
• Easier Data Collaboration
  Spherical makes it simple to combine and use data from different sources, saving time and effort.
• Enhanced Audience Insights
  Marketers can create detailed profiles of their audiences, leading to more effective marketing strategies.
• Increased Marketing Results
  Data collaboration can lead to significantly more impressions, clicks, and conversions for campaigns.
• Identity-Powered Connectivity
  The SaaS provides clear data connections across devices, making it easier to target audiences without cookies.
• Better Understanding of Consumers
  The SaaS helps marketers learn more about their customers, which leads to better engagement.

Who should use Lotame?

• Agencies
  Agencies can easily connect with data and manage campaigns more effectively, saving time and resources.
• Data Buyers
  Data buyers can find and use high-quality data to create better marketing strategies and reach their goals.
• Data Sellers
  Data sellers can reach more buyers and sell their data through a trusted marketplace.
• Media Companies
  Media companies can access valuable data to improve their audience targeting and increase ad revenue.
• Digital Marketers
  They can use Lotame to combine and analyze data to better understand their customers and improve their marketing efforts.

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Lotame Alternatives

GenPage Promoted

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Loome

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LiveRamp Platform

LiveRamp is the leading data collaboration platform, designed to empower busi...

digitalAudience

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Tealium

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NaviStone

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