Scarlette & Tadhg

The described system offers extensive analytics auditing, implementation, and governance for digital marketing teams to ensure their tracking setups—comprising GA4, GTM, and Adobe Launch—are accurate, reliable, and compliant. Its key features include a free tagging health check tool that provides read-only audits across multiple tracking platforms, ensuring that data collection mechanisms such as event tracking, triggers, tags, and consent signals are correctly configured and maintained over time. This service addresses critical issues like data distortion due to misconfigurations or drift in tracking setup, helping organizations make data-driven decisions, improve reporting accuracy, and maintain stakeholder trust by preventing silent errors that could lead to significant inaccuracies in marketing attribution, compliance, and strategic planning. Designed for marketing analysts, data teams, and.

Scarlette & Tadhg can be found in Web Analytics & Tag Management categories.