Advenue

Marketing Attribution Software

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This open-source, self-hostable mobile measurement partner (MMP) platform ingests user interactions such as clicks, impressions, SDK installs, and events to accurately attribute app installs and user engagement sources while rejecting fraudulent activities through verification of SDK signatures and behavioral analysis. It features end-to-end attribution pipelines with stages including data ingestion, deterministic and probabilistic matching, fraud detection, source attribution, and extensive reporting on return on ad spend (ROAS) and user cohorts, all within the infrastructure controlled by the user, eliminating vendor lock-in and per-install costs. Designed for mobile app marketers, developers, and ad agencies seeking transparent, privacy-focused, and customizable attribution solutions, it addresses challenges of opaque matchings, high costs, and data security risks associated with.

Advenue can be found in Marketing Attribution Software categories.

The most similar products to Advenue are:

Cometly Promoted → Apptrove → Kochava →

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Details

Advenue Main Features

• Self-hostable
  You can run Advenue on your own servers, giving you full control over your data.
• Easy migration
  Switching from other systems to Advenue is simpler because it uses common tools and open standards.
• No per-event fees
  You do not have to pay for each click or install event; costs are based on your cloud hosting.
• Flat infrastructure costs
  You pay only for your cloud computing, no extra fees for each event or install.
• Generate detailed reports
  Advenue provides reports on advertising return on ad spend (ROAS), user groups, and views.
• Readable attribution logic
  You can review and understand how decisions are made to assign installs to channels.
• Ingest clicks and SDK events
  Advenue collects data from ads clicks, impressions, and SDK events from your app.
• Open source license (AGPLv3)
  The software is free and open for you to see, modify, and build upon.
• End-to-end attribution pipeline
  It tracks every step from the click or impression to the install, in five clear stages.
• Attribute installs to the right source
  It finds out which ad or channel caused each app install.
• Supports multiple advertising channels
  It connects with many platforms like Meta, Google, TikTok, AppLovin, Apple Search Ads, ironSource, and RevenueCat.
• Verify SDK signatures and reject fraud
  It checks SDK data to prevent fake installs and fake users.
• Data remains inside your infrastructure
  All user data stays on your servers, not on external cloud services.
• Match deterministic and probabilistic ID
  It matches user data using exact and guessed identifiers to find installs accurately.

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Advenue Alternatives

Cometly Promoted

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Apptrove

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Kochava

This platform provides comprehensive measurement and attribution solutions fo...

Technologies Used

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