Flexi Data

This service offers independent analysis and auditing of mobile and web application measurement systems, focusing on event tracking, funnel analysis, attribution accuracy, and data integrity to diagnose discrepancies between reported user behaviors and support insights. Its main features include extensive audits of tracking plans, live event streams, and reporting accuracy, along with actionable written briefs, event taxonomy workshops, retention and funnel assessments, and follow-up advisory hours to optimize analytics clarity and decision-making. It addresses problems such as inconsistent or inaccurate user engagement data, misaligned metrics, and measurement gaps, providing valuable insights to product managers, marketing teams, and data analysts seeking trustworthy, clear, and actionable analytics to improve user retention, conversion, and overall app performance.

Flexi Data can be found in Mobile App Analytics categories.