Track

Questions and answers

• AI-guided setup
  It guides you step-by-step to connect your site and set up tracking using AI, making setup easy.
• Consent compliance
  Only data approved by the user’s consent is sent, blocking any tracking that isn’t allowed.
• Compliance features
  Uses strict privacy settings, data security, and stores data in the EU by default for extra privacy.
• Event deduplication
  Track merges browser and server events with the same ID so each conversion is only counted once.
• Simple setup process
  You add one script to your website, and then Track handles the rest using guided steps.
• Consent-aware tracking
  Events are checked for user consent before they are sent, respecting privacy rules.
• Report and debug tools
  Includes tools to see event details, debug issues, and know exactly what data is being sent.
• Ongoing updates and drafts
  Every change you make is saved as a draft; you approve when ready before publishing live.
• Server-side event delivery
  Events are sent to platforms from your server, which makes data more reliable and private.
• Wide platform integrations
  Supports many ad platforms like Meta, Google, TikTok, LinkedIn, and Reddit, plus shop systems like Shopify and WooCommerce.
• Event validation and routing
  Track checks and routes valid events based on user consent before sending them out.
• First-party event collection
  Track collects data directly from your website, not from third-party sources.
• One snippet for all platforms
  You install one small code on your site that works with every advertising and analytics platform.
• Health score and recommendations
  You get a score showing how well your tracking works and tips on what to fix using AI suggestions.