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Details

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TVision Main Features

• Panel Data
  Collects data from a group of households to give a clear picture of TV viewing habits.
• Power Score
  A new metric that measures how well CTV shows are doing by looking at both how many people watch and how engaged they are.
• Data Licensing
  Offers flexible data solutions to fill knowledge gaps about TV viewing habits.
• TVision Signal
  A weekly report that ranks the top 20 CTV shows based on viewership and engagement data.
• Calibration Data
  Uses person-level insights to improve the accuracy of TV viewing data.
• Audience Insights
  Provides information to help brands and agencies make better media choices and get quick feedback on their campaigns.
• Total View Reports
  Offers detailed reports on how viewers watch CTV content across different platforms.
• Creative Monitoring
  Checks how well ads perform and where they reach the most attentive audiences.
• Attention Measurement
  Tracks how much attention viewers pay to TV content and ads, helping marketers understand engagement.
• CTV Campaign Measurement
  Measures how well CTV advertising campaigns perform and how viewers engage with them.

TVision Benefits

• Real-Time Feedback
  With second-by-second data, TVision allows brands to quickly see how their content is performing and adjust if needed.
• Improved Audience Insights
  TVision provides detailed data on who is watching what, helping brands understand their audience better.
• Comprehensive CTV Analytics
  TVision provides a complete view of viewer engagement across different streaming platforms, helping brands optimize their content.
• Support for Co-Viewing Data
  TVision tracks who is watching together, giving insights into group viewing habits that can influence advertising strategies.
• Transparency in Measurement
  TVision's data is clear and understandable, making it easier for companies to trust their TV measurement results.
• Actionable Data for Campaigns
  TVision offers insights that allow marketers to make smarter decisions and improve their advertising strategies.
• Enhanced Engagement Measurement
  By measuring viewer attention, TVision helps advertisers know if their ads are being seen and engaged with.
• Integration with Existing Systems
  TVision's data can easily fit into current measurement systems, making it a valuable addition for brands and agencies.

Who should use TVision?

• Agencies
  Agencies can get quick insights on ad performance, allowing them to adjust campaigns for better results.
• Networks
  Networks can learn who is watching their shows and how engaged the audience is, which helps them improve their content.
• Marketers
  Marketers can use TVision to see how well their ads are engaging viewers, helping them make better choices.
• Advertisers
  Advertisers can see if people are paying attention to their ads, making their campaigns more effective.
• Data Partners
  Data partners can fill in gaps in their TV measurement with accurate person-level data from TVision.
• Content Creators
  Content creators can understand viewer preferences and trends, helping them create more appealing shows.

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Technologies Used

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