ITG

Live Shopping & Shoppable Video

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ITG specializes in advanced advertising solutions for Connected TV (CTV), offering innovative formats such as dynamic ads for live and on-demand content. With proprietary technology and seamless integration across major streaming platforms, ITG transforms viewer engagement into revenue through interactive and shoppable ad experiences.

ITG can be found in Live Shopping & Shoppable Video categories.

The most similar products to ITG are:

Click Analytic Promoted → ADCTV → tvScientific → MNTN Performance TV → LightBoxTV →

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Details

ITG Main Features

• SGAI
  ITG is a leader in Server-Guided Ad Insertion, which helps place ads in content smoothly.
• Shoppable
  Shoppable ads let viewers buy products directly from the ad while watching content.
• Double Box
  This feature allows viewers to see two screens at once, enhancing their viewing experience.
• Dynamic Ads
  ITG offers dynamic ads for both live and video-on-demand (VOD) content.
• Interactive
  ITG provides interactive ads that engage viewers and encourage participation.
• Squeeze Back
  This feature brings viewers back to the main content after an ad break.
• Animation Engine
  The animation engine ensures ads look great on all devices.
• Higher Engagement
  Interactive ads lead to more viewer engagement compared to standard ads.
• VAST Compatibility
  ITG's ads are compatible with VAST, a standard for video ads.
• Campaign Management
  ITG provides tools to manage ad campaigns effectively.
• Higher Brand Recall
  Ads that fit into the viewing experience help viewers remember brands better.
• Dynamic Ad Insertion
  ITG uses AWS MediaTailor to insert ads dynamically into content.
• Integrated Analytics
  Users can connect to external tools or use ITG's built-in analytics for reporting.
• Native Compatibility
  ITG's technology works with all major streaming platforms and devices.
• Engaging Interactions
  ITG ads create engaging experiences that invite viewers to interact.
• Higher Attention Rates
  Non-linear ads capture viewer attention better than traditional TV ads.
• Advanced Advertising Formats
  ITG works with AWS Elemental MediaTailor to create advanced ad formats.

ITG Benefits

• Better Brand Recall
  When ads are part of the viewing experience, they create stronger connections, helping viewers remember the brand long after watching.
• Increased Engagement
  This type of advertising turns regular ads into interactive experiences, encouraging viewers to participate actively.
• Higher Attention Rates
  Non-linear advertising makes viewers pay more attention because it breaks away from traditional TV ad formats.

Who should use ITG?

• Brands
  Brands can connect with viewers in a meaningful way, helping their messages stick in people's minds.
• Marketers
  Marketers can track how well their ads work and improve them based on real data.
• Advertisers
  Advertisers can create ads that people pay more attention to, making their messages more effective.
• Content Creators
  Content creators can use interactive ads to engage viewers, making their shows more interesting.
• Streaming Platforms
  Streaming platforms can offer better ad experiences, attracting more viewers and advertisers.

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Technologies Used

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