Home › All Categories › IT Asset Management Software

IT Asset Management Software

SaaS Browser tracks 1,581 IT Asset Management Software software companies, with 133 added in the past 30 days. The top countries for IT Asset Management Software SaaS include United States (302), United Kingdom (81), India (54).

Key Data Points for IT Asset Management Software

1,581
Total Software1
133
New (Past 30 Days)2
60
Affiliate Programs3
8
Median Age (Years)4
+964
New (Past 365 Days)5
271
Churned (Past Year)6
21.9%
Annual Churn Rate7
34.2%
Free Trial8

Company Size Distribution9

16
Enterprise (1,000+)
3.1% of total
22
Large (201-1,000)
4.3% of total
76
Mid-Size (51-200)
14.8% of total
399
Small (2-50)
77.8% of total

Founders in IT Asset Management Software answer

Real questions about how these products work, answered by the people who build them.

How do you keep PowerShell analysis accurate when scripts build commands dynamically or load dependencies at runtime, without executing the code?

Answered by At0mFlow

“At At0mFlow, we take a security-first approach to PowerShell analysis. Our collector performs static analysis without executing scripts, allowing us to identify commands, dependencies, external integrations and potential risks without introducing execution risks into the environment. One of the...”

Read the full answer →

How does TreeXL handle folders that change during a scan—does the spreadsheet reflect one consistent snapshot, or can files be missed or listed twice?

Answered by TreeXL

“Like any file scanner (Windows File Explorer included), TreeXL reads your folders live while it scans, so the report shows each folder as it was when it was read. The summary, the tree sheet and the flat list are all built from that same scan, so they always match each other. For typical uses...”

Read the full answer →

How do you handle importing an existing asset list, including photos, locations, warranty dates, and checkout records, without losing or duplicating data?

Answered by AI Analytics LLC

“Right now, you can add all your assets to the system at once using a CSV file. Please note that you will need to upload photos and warranty information manually for each individual asset. If your team needs help setting everything up in FindThingsIQ, our AI Analytics team is available to assist...”

Read the full answer →

Most Established IT Asset Management Software Companies

Company Employees Domain Rating Founded Added
Flexera One 5,000 83 — 2025-02-05
Device42 200 67 2010 2025-02-04
Zylo 10 67 2000 2025-02-06
Intapp 5,000 66 2000 2025-02-07
InvGate 500 65 2009 2025-02-07
Lansweeper 500 61 2004 2025-02-05
Workwize 200 58 2021 2025-02-06
Belarc — 57 — 2025-02-07
Intact 200 56 2001 2025-02-06
Verusen 200 56 2015 2025-02-04

Top 10 Countries for IT Asset Management Software SaaS

The following countries represent where most IT Asset Management Software SaaS companies are headquartered, based on our data for 1,581 software products.

Country Count % of Total
United States 302 19.1%
United Kingdom 81 5.1%
India 54 3.4%
Australia 48 3.0%
Canada 37 2.3%
Germany 21 1.3%
France 14 0.9%
South Africa 13 0.8%
Denmark 9 0.6%
Netherlands 9 0.6%

SEO & Domain Authority for IT Asset Management Software

Median Domain Rating10
13
vs. overall median of 14

Pricing Data for IT Asset Management Software

Median Starting Price (USD)12
$29/mo
Median High Price (USD)13
$99/mo

Market Saturation for IT Asset Management Software

This score is computed from a combination of total products, domain authority, referring domains, company age, traffic growth, pricing, and enterprise presence.

Saturation Score14
54 / 100 (Medium)

Affiliate Programs in IT Asset Management Software

60 IT Asset Management Software SaaS companies offer affiliate programs (3.8% of total).

Median Commission15
15%
Commission Type Distribution
One-Time 6
Recurring 8

Most Recently Added IT Asset Management Software SaaS

Origin Compass Added 2026-10-26
Raitam Added 2026-10-26
OneOrbit Added 2026-10-26
TrackAssetly Added 2026-10-26
Nodavio Added 2026-10-26
School IT Map Added 2026-10-26
MineXam Added 2026-10-26
TAC Added 2026-10-26
Aid Glaze Added 2026-10-25
ITBible Added 2026-10-25

Median Age of IT Asset Management Software SaaS Companies

The median IT Asset Management Software SaaS company was founded 8.0 years ago (median founding year: 2018).

B2B / B2C Breakdown for IT Asset Management Software16

192
Both B2B & B2C
12.2%
1,344
Business (B2B)
85.3%
40
Consumer (B2C)
2.5%

Based on 1,576 companies with consumer type data (99.7% of total).

SaaS Discovery Trend for IT Asset Management Software

Monthly SaaS discovery count for IT Asset Management Software compared to its share of all SaaS discovered. A rising percentage indicates this segment is growing faster than the overall market.

Discover IT Asset Management Software SaaS

Sort:
Show Filters
1 filter applied · Clear all · Save
Category: IT Asset Management Software
InvGate Logo

InvGate

This SaaS is trending! We've detected monthly traffic growth. Free Trial
InvGate offers cutting-edge IT Service Management (ITSM) and IT Asset Management (ITAM) solutions designed for flexibility and ease of use, enabling organizations to adapt and grow without the burden of complex implementations. With features like dynamic ticket management, automated workflows, and comprehensive asset tracking, InvGate empowers teams to streamline operations and enhance service delivery.
Pricing: $16.65-$40/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
Flexera One Logo
A unified platform streamlines IT asset management, SaaS optimization, and cloud financial operations, providing comprehensive visibility and control over technology investments. Key features include automated inventory management, intelligent analytics for cost optimization, and policy-based automation to enhance compliance and reduce risks, making it ideal for organizations seeking to maximize the value of their technology while minimizing waste and ensuring alignment with business objectives.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
Device42 Logo
Device42 offers agentless full-stack IT discovery and dependency mapping, providing organizations with comprehensive visibility and management of their hybrid IT environments. The platform integrates various functionalities, including IT asset management, data center infrastructure management, and compliance automation, all designed to enhance operational efficiency and streamline IT processes.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
Lansweeper Logo
This platform provides comprehensive visibility and management of technology assets across IT, OT, and cloud environments, enabling organizations to make informed decisions and optimize their operations. Key features include asset discovery, centralized inventory management, actionable insights through data analytics, automation of repetitive tasks, and seamless integration with existing IT systems, addressing challenges such as fragmented data, hidden risks, and inefficient resource allocation for IT teams, security professionals, and managed service providers.
Pricing: $199-$439/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
Zylo Logo

Zylo

This SaaS is trending! We've detected monthly traffic growth.
This platform provides comprehensive management solutions for software-as-a-service (SaaS) applications, enabling organizations to gain visibility, control, and optimization over their software investments. Key features include AI-powered inventory categorization, license tracking, renewal management, and collaborative tools for procurement and IT teams, addressing challenges such as software sprawl, cost inefficiencies, and compliance risks, making it ideal for IT leaders, procurement professionals, and software asset managers.
Pricing: $27-$43/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
Pendravo Logo

Pendravo

The owner has verified their profile information displayed on this page.
This is a versatile, no-code platform designed to enable organizations to manage their entire operational ecosystem through configurable applications that support service management, project workflows, asset tracking, and automation. It features role-based access controls, customizable schemas, integrated workflow automation, and seamless integrations with existing systems, allowing teams to tailor solutions that fit their unique processes while scaling from small groups to large enterprises. It addresses problems related to siloed data, rigid software limitations, and inefficient manual workflows, making it ideal for teams seeking flexible, unified management tools across departments such as IT, HR, marketing, and finance, without the need for extensive coding or vendor lock-in.
Pricing: $19-$8000/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
Project Management Software
The category of this listing.
Low-Code Development Platforms
The category of this listing.
Sign up to view all metrics
Bank Statement Generator Logo

Bank Statement Generator

The owner has verified their profile information displayed on this page.
A bank statement generator is a digital tool designed to create detailed, customizable, and accurate financial documents such as bank statements, pay stubs, tax forms, and credit reports, facilitating efficient management of personal or business financial records. Its main features include secure data input, personalized template options, quick generation with instant email delivery, and support for various document types, addressing issues like time-consuming manual document creation, errors in financial records, and the need for professional-looking reports; it is primarily intended for individuals, entrepreneurs, freelancers, and small businesses seeking a reliable way to produce official-sounding financial documents swiftly and securely.
Pricing: $89.99-$110/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
Accounting Software
The category of this listing.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
UNIO24 Asset Management Logo

UNIO24 Asset Management

Free Trial
The owner has verified their profile information displayed on this page.
This cloud-based asset management solution enables organizations to track, maintain, and report on physical assets across locations, automate the entire asset lifecycle, and provide real-time visibility into asset status, ownership, location, movement history, and maintenance or repair needs. Core features include assignment and transfer tracking, labeling with detailed asset records, barcode/QR scanning for quick inventories, comprehensive service and repair history, full inventory reconciliation by entity or department, mobile access, cloud hosting with daily backups, and simple data import to migrate from spreadsheets, designed for asset managers, IT, facilities, procurement, and finance teams seeking improved accuracy, accountability, efficiency, cost control, and asset lifecycle optimization.
Pricing: $0-$399/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
Fleet Management Software
The category of this listing.
Oil & Gas Asset Management
The category of this listing.
Sign up to view all metrics
Trakxn Logo

Trakxn

Free Trial
The owner has verified their profile information displayed on this page.
This platform provides comprehensive custody tracking and asset management solutions specifically designed for rental, repair, and equipment maintenance businesses. Its main features include real-time handover documentation with QR code scanning, digital confirmation via WhatsApp or email to ensure accountability, and an organized dashboard that tracks pending transactions, overdue rentals, and repair statuses, thereby reducing misplacement, disputes, and loss of assets. It addresses common problems such as missing items, unverified handovers, and communication gaps between staff, vendors, and customers, making it ideal for equipment hire companies, repair shops, event service providers, and IT departments seeking efficient inventory oversight and streamlined confirmation workflows.
Pricing: ₨399-₨1650/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
Repair Shop Management
The category of this listing.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
AI Analytics LLC Logo

AI Analytics LLC

The owner has verified their profile information displayed on this page.
The founder has answered questions about this product. Click to read them.
This asset management system enables organizations to efficiently track, organize, and monitor their physical assets across multiple locations, such as office equipment, furniture, vehicles, and documents, thereby reducing guesswork and preventing lapses in maintenance, insurance, or warranties. Key features include streamlined search capabilities, comprehensive asset catalogs with visual mapping of storage units, automated reminders for renewals and expirations, customizable label printing with QR codes, and real-time inventory management that facilitates asset assignment, borrowing, and transfers; it is designed for businesses, administrative teams, property managers, families, or any group responsible for maintaining and safeguarding tangible items, solving problems related to asset loss, misplacement, missed renewals, and inefficient manual tracking.
Pricing: $0-$149.99/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
Inventory & Warehouse Management
The category of this listing.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
sqanit Logo

sqanit

This SaaS is trending! We've detected monthly traffic growth.
The owner has verified their profile information displayed on this page.
Digital twins for your installed base provide a comprehensive, real-time digital representation of physical assets, enabling organizations to visualize, monitor, and manage devices across multiple systems through automated data capture, system integration, and AI-assisted support. This technology addresses critical issues such as device invisibility, fragmented asset documentation, and dependent service processes by offering features like complete service history tracking, seamless system interoperability, instant self-service options, and accurate asset management, ultimately reducing service costs, improving first-time fix rates, and enhancing customer satisfaction for maintenance, repair, and operational teams across industries.
Field Service Management Solutions
The category of this listing.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
OpenMSI Logo

OpenMSI

The owner has verified their profile information displayed on this page.
This platform offers a streamlined, user-friendly interface for deploying software applications on Windows operating systems, emphasizing simplicity and modern design. Its key functionalities include rapid project initialization through pre-designed templates, dynamic dialog development with hot-reload capabilities for faster iterative testing, and comprehensive, well-structured documentation with YAML schema support to ensure reliable configuration and customization; it addresses challenges related to efficient GUI dialog creation, package management, and deployment for software developers, engineers, and technical professionals seeking an intuitive environment to accelerate application development and deployment processes.
CI/CD & DevOps Automation
The category of this listing.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
Check Your SaaS Logo

Check Your SaaS

Free Trial
The owner has verified their profile information displayed on this page.
This software analysis tool evaluates an organization's entire digital infrastructure by auditing cloud-based SaaS subscriptions, licenses, and usage data to identify underutilized services, overlapping tools, and renewal opportunities. Its main features include CSV import and manual data entry, read-only connectors with Microsoft 365 and Google Workspace, renewal and license tracking, spend normalization, and actionable recommendations for cost optimization, making it ideal for IT teams, financial managers, and MSPs seeking efficient software spend management without additional management platforms.
Pricing: C$29/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
IT Asset Management Software
The category of this listing.
SaaS Metrics & Subscription Analytics
The category of this listing.
Sign up to view all metrics
Subkron Logo

Subkron

Free Trial
The owner has verified their profile information displayed on this page.
This platform functions as a comprehensive subscription management and asset tracking solution that consolidates all recurring payments, licenses, and important credentials into a single, secure dashboard. Its main features include automated alerts for renewals and expiry dates, encrypted storage for sensitive information, and customizable asset categories, aiming to prevent forgotten renewals, lapsed services, and unmanaged expenses; it is ideal for freelancers, entrepreneurs, small business owners, and teams overwhelmed by multiple subscriptions and assets, offering peace of mind and organizational efficiency by streamlining financial oversight and reducing manual tracking errors.
Pricing: $3-$24.99/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
Financial Planning & Budgeting Tools
The category of this listing.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
aitwoz Logo

aitwoz

The owner has verified their profile information displayed on this page.
This intelligent document management system consolidates various business files such as price lists, invoices, manuals, policies, and scanned binders into a unified searchable repository that provides precise, context-rich answers to specific questions. Its main features include extracting information directly from structured spreadsheets, unstructured PDFs, Word documents, images, and scanned papers, while retaining file names, page numbers, and section headings to ensure traceability and verification; it also clearly indicates when information is unavailable or outside the scope of the stored documents. Designed for professionals who rely on accurate, efficient access to operational data, such as finance, procurement, and administrative teams, it addresses challenges related to disorganized filing, time-consuming searches, and the risk of misinformation by offering a reliable, transparent query system.
Pricing: $3500/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
At0mFlow Logo

At0mFlow

Free Trial
The owner has verified their profile information displayed on this page.
The founder has answered questions about this product. Click to read them.
This tool analyzes PowerShell scripts to provide comprehensive, non-runtime insights into their functions, dependencies, and potential issues, facilitating effective management, cleaning, and migration of automation workflows without executing any code. Its main features include automatic script parsing, plain-English summaries of script operations, suggestive cleanup options, migration planning, and centralized monitoring of script ownership, versions, and health status, which collectively address problems related to script chaos, security vulnerabilities, outdated automation, and compliance challenges for IT professionals, system administrators, and automation specialists seeking to optimize and secure their scripting environment.
Pricing: A$49-A$149/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
Application Monitoring & Observability
The category of this listing.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
VELLUR Atlas Logo

VELLUR Atlas

The owner has verified their profile information displayed on this page.
VELLUR Atlas is an comprehensive asset and operational management platform designed to centralize and streamline the tracking of IT equipment, employee assignments, and operational documents, providing real-time visibility into asset status, lifecycle, and usage history. Its main features include searchable inventory management, employee assignment tracking, asset lifecycle monitoring, document handling, and change history, which solve problems related to fragmented asset data, inefficient manual record-keeping, and lack of transparency in IT operations; this tool is intended for IT professionals, facility managers, and organizations seeking to enhance operational efficiency, asset control, and data accuracy within their digital infrastructure.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
TreeXL - No Icon

TreeXL

Free Trial
The owner has verified their profile information displayed on this page.
The founder has answered questions about this product. Click to read them.
TreeXL facilitates the effortless export of complex folder hierarchies from Windows File Explorer into professionally formatted Excel spreadsheets, enabling quick visualization, comprehensive file indexing, duplicate detection, and anomaly reporting without requiring scripting or command-line knowledge. Its key features include native right-click context menu integration, fast multi-threaded scanning for large directories, real-time duplicate and long-path checks, and preserved folder structure in a clean `.xlsx` format, making it ideal for IT professionals, system administrators, legal and compliance teams, project managers, and business analysts who need accurate directory documentation, storage management, or client reporting solutions. By streamlining data extraction, enhancing organizational clarity, and ensuring privacy through local processing, TreeXL solves problems related to directory documentation, redundant data identification, and.
Pricing: €0/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
Developer Documentation Tools
The category of this listing.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
Recoup Logo

Recoup

Free Trial
The owner has verified their profile information displayed on this page.
This suite of Atlassian Forge-native applications provides powerful tools to optimize license management, streamline content creation, and enhance project tracking within Jira, Confluence, JSM, and JPD environments. Key features include identifying inactive or underutilized user licenses to reduce unnecessary costs, offering live word and character counts directly within Confluence pages for improved editing efficiency, and providing reusable issue templates that automatically fill in fields to accelerate consistent task creation across projects. Designed for Jira, Confluence, and Jira Service Management administrators, project managers, and IT teams, these apps address common challenges such as overpaying for unused licenses, repetitive data entry, and maintaining accurate documentation, ultimately saving time, cutting expenses, and ensuring efficient resource utilization.
Pricing: $0/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
IT Asset Management Software
The category of this listing.
Software License Management
The category of this listing.
Sign up to view all metrics
SypraSAM - No Icon

SypraSAM

The owner has verified their profile information displayed on this page.
This unified platform offers comprehensive Software Asset Management, Cloud FinOps, and Compliance Governance functionalities, enabling organizations to efficiently monitor license inventories, optimize cloud expenses, and enforce access controls through an integrated, AI-powered control system. It addresses key challenges such as software license wastage, uncontrolled cloud spending, and compliance gaps by providing real-time visibility, automated audits, and intelligent recommendations for cost reduction, risk mitigation, and regulatory adherence, making it ideal for enterprise IT teams managing complex software and cloud environments.
Pricing: €199-€10000/mo
The monthly pricing range for this SaaS product. Prices are normalized to monthly amounts where possible.
IT Asset Management Software
The category of this listing.
Sign up to view all metrics
* Some or all parts of this page may be AI generated, so please verify any critical information independently.

Frequently Asked Questions

How many IT Asset Management Software SaaS companies are there?

SaaS Browser tracks 1,581 IT Asset Management Software software products as of November 2026. 133 new IT Asset Management Software SaaS companies have been added in the past 30 days.

How many new IT Asset Management Software SaaS companies are added each month?

133 new IT Asset Management Software SaaS companies have been added to SaaS Browser in the past 30 days. Our proprietary crawling infrastructure continuously discovers new software products.

What are the most established IT Asset Management Software SaaS companies?

The most established IT Asset Management Software SaaS companies by domain authority include Flexera One, Device42, Zylo, Intapp, InvGate. These companies represent the highest domain rank scores in the IT Asset Management Software category.

What is the typical company size for IT Asset Management Software SaaS?

Among IT Asset Management Software SaaS companies with employee data, the size distribution is: - 16 (3.1%), - 22 (4.3%), - 76 (14.8%), - 399 (77.8%).

What is the median domain authority for IT Asset Management Software SaaS companies?

The median domain rating for IT Asset Management Software SaaS companies is 13, compared to an overall SaaS median of 14.

Which countries have the most IT Asset Management Software SaaS companies?

The top countries for IT Asset Management Software SaaS are: United States (302), United Kingdom (81), India (54), Australia (48), Canada (37). These represent the largest concentrations of IT Asset Management Software software companies globally.

What percentage of IT Asset Management Software SaaS companies offer affiliate programs?

60 IT Asset Management Software SaaS companies offer affiliate programs, representing 3.8% of all IT Asset Management Software software tracked by SaaS Browser. The median commission rate is 15%.

What is the median age of IT Asset Management Software SaaS companies?

The median IT Asset Management Software SaaS company was founded 8.0 years ago, with a median founding year of 2018.

Are IT Asset Management Software SaaS companies mostly B2B or B2C?

Based on available data, IT Asset Management Software SaaS companies break down as follows: Both B2B & B2C (12.2%), Business (B2B) (85.3%), Consumer (B2C) (2.5%).

What are the newest IT Asset Management Software SaaS companies?

The most recently discovered IT Asset Management Software SaaS companies include Origin Compass, Raitam, OneOrbit, TrackAssetly, Nodavio. SaaS Browser continuously discovers and indexes new software products using proprietary crawling infrastructure.

About SaaS Browser

SaaS Browser is the largest, most up-to-date SaaS database on the internet, the ultimate prospecting and research tool for SaaS companies.

We discover emerging tools weeks after launch, before they appear in Apollo, ZoomInfo, or other databases. Our purpose-built platform exclusively tracks real software products with verified data, unlike generic prospecting tools polluted with agencies, consultancies, and outdated listings.

From Fortune 500 enterprises to bootstrapped startups launching this week, if it's SaaS, we track it.

How these numbers are calculated

  1. Total Software. The number of published SaaS companies currently listed for this selection. Only companies that pass our automated quality checks are counted.
  2. New (Past 30 Days). The net number of SaaS companies newly published for this selection in the last 30 days.
  3. Affiliate Programs. The number of listed SaaS companies that operate a verified affiliate or referral program.
  4. Median Age (Years). The median age, in years, of companies in this selection, based on founding year. The median is the middle value, so half are older and half younger.
  5. New (Past 365 Days). The number of SaaS companies published for this selection over the last 365 days.
  6. Churned (Past Year). Companies published within the last year that are no longer listed - they went offline, were removed, or stopped passing our quality checks.
  7. Annual Churn Rate. The annual churn rate - churned companies as a percentage of all companies published in the last year (still-listed plus churned).
  8. Free Trial. The percentage of listed companies in this selection that offer a free trial.
  9. Company Size Distribution. Distribution of companies by employee count: solo (1), small (2–50), mid (51–200), large (201–1,000), enterprise (1,000+). Percentages are of companies with employee data.
  10. Median Domain Rating. The median domain rating (0–100) across listed companies, our measure of link authority. Higher is stronger. Shown against the overall median across all SaaS for comparison.
  11. Median Starting Price (USD). The median entry-level monthly price (USD) across companies in this selection with pricing data.
  12. Median High Price (USD). The median premium monthly price (USD) across companies in this selection with pricing data.
  13. Saturation Score. A 0–100 market saturation score combining total products, domain authority, referring domains, company age, traffic growth, pricing, and enterprise presence. Higher means more competitive.
  14. Median Commission. The median affiliate commission rate offered by companies in this selection that run an affiliate program.
  15. B2B / B2C Breakdown. Breakdown of companies by target market - business (B2B), consumer (B2C), or both - among those with consumer-type data.