BYOC

Web Analytics & Tag Management

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This platform provides a secure, privacy-compliant solution for managing and dispatching tracking signals and conversion data directly within your own cloud infrastructure, supporting multiple advertising platforms and regulatory regimes. Its main features include server-side tag management, data sovereignty, hashed personally identifiable information (PII), multi-layered security protocols, rigorous consent management, and real-time observability, which together solve issues related to ad-blockers, browser restrictions like ITP, data privacy compliance, and cross-platform attribution. It is designed for digital marketers, data analysts, and advertising professionals seeking to optimize marketing return on investment, ensure regulatory compliance, and maintain complete control over their data and tracking infrastructure.

BYOC can be found in Web Analytics & Tag Management categories.

The most similar products to BYOC are:

Diginius Promoted → jentis → Stape → ClickFlare → Addingwell →

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Details

BYOC Main Features

• Event Routing
  It can send data to different ad platforms in various ways based on patterns and rules.
• Ownership of Data
  You own your data and it stays in your cloud, not on other company's servers.
• Consent Management
  It manages user consent according to 13 different privacy laws including GDPR and PIPL.
• Data Deduplication
  It makes sure each event is only counted once to prevent double counting.
• Built-in Monitoring
  It tracks success and failure of events, and provides detailed error reports.
• Long Data Retention
  You can keep your data for up to 730 days and control how long it's kept.
• Build Your Own Cloud
  You can run your tracking system inside your own cloud in your GCP account.
• Forensic Audit Trail
  It keeps a detailed record of all actions, logins, and events for auditing purposes.
• Strong Data Security
  All sensitive data is hashed with SHA-256 and stays private and secure in your cloud.
• Privacy and Hardening
  All PII (like emails and phones) is hashed before storage, and every step is secure and controllable.
• Flexible Signal Capture
  It captures first-party signals from your website easily and reliably, even with ad blockers.
• Cookie-Resilient and Safe
  It can track users even if they block cookies or use new privacy protections like iOS 18 / ITP.
• Operations and Automation
  It supports matching, replays, and automatic re-sending of data to improve your ad campaigns.
• Supports Multiple Markets
  It is ready to work in 13 regions including Australia, Japan, US, and more, with regional laws in mind.
• Retains Control in Your Cloud
  Data is stored in your Google Cloud Platform, and you can access and manage it directly.
• Supports Multiple Ad Platforms
  It works with many ad platforms like Meta, TikTok, LINE, Google Ads, and LinkedIn.

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