Layer Analytics

Web Analytics & Tag Management

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This service provides extensive audits and consulting to optimize digital measurement infrastructure, ensuring accurate and reliable tracking of website and marketing data. It features in-depth assessments of Google Analytics 4 (GA4), Google Tag Manager implementations, and BigQuery pipelines, focusing on correcting event tracking, streamlining data collection, and building resilient, maintainable measurement systems. Primarily aimed at marketing teams, data analysts, and organizations seeking trustworthy analytics, it solves issues related to inconsistent data, misleading conversion metrics, and fragmented reporting, enabling data-driven decisions with confidence and clarity.

Layer Analytics can be found in Web Analytics & Tag Management categories.

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Layer Analytics Main Features

• 60-Second Check
  We offer a quick quiz to see if your tracking is correct and how confident you can be in your data.
• Free GA4 Audits
  We offer free checks of your GA4, Google Tag Manager, and BigQuery to find problems and improve your data.
• Looker Dashboards
  We build easy-to-understand dashboards with accurate data for your team and managers.
• BigQuery Pipelines
  We connect GA4 data to BigQuery to make detailed reports that go beyond what GA4 shows.
• Google Tag Manager
  We create reliable tag setups, including server-side tagging and a documented data layer, to keep your data accurate.
• Data Confidence Score
  We show how much you can trust your data and highlight problems that could mislead you.
• Measurement Infrastructure
  We build a strong measurement system that works well and is easy for your team to maintain.
• GA4 Implementation & Audits
  We fix and improve your GA4 setup so it shows correct and reliable data.
• Self-Serve for Stakeholders
  We give tools so your team can explore data on their own and find answers quickly.
• Accurate Conversion Tracking
  We set up clear and correct tracking of important actions on your website.

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