Vazen

This integrated retail data platform consolidates multiple sources of shelf, sales, planogram, and shopper evidence into a unified digital system that enables accurate analysis and better decision-making for brands and retailers. Its key features include live shelf and sales data visualization, cloud-native API-first software for planogram design, rapid virtual shopper testing for new product validation, and real-time conversational analytics that address complex questions across retail, category, and shopper data; it aims to solve problems related to lack of visibility, inefficient shelf strategy, and fragmented data, making it ideal for category managers, insights teams, data engineers, and retail collaboration professionals seeking to optimize shelf presence, improve compliance, and maximize category growth.

Vazen can be found in Customer Data Platforms (CDP) categories.