A location-intelligence platform uses consented and anonymised mobility data to identify aggregated home and work origins of visitors to stores and map areas where audiences share visits with competitors, enabling area-based audience building and privacy-first omnichannel activation from sofa to store. Designed for brands, retailers, and advertisers, it combines real-life context with a suite of online and offline georeferenced datasets and TV placements to power smarter, area-based campaigns across channels, solving data fragmentation, attribution gaps, and inefficiencies in media spend.
Taptap can be found in Website Heatmaps & UX Analysis categories.
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