Adttribution

This platform enables multi-channel, cookieless campaigns by using high-quality audience data to find customers, capture attention across connected TV, mobile, desktop, and other devices, and boost marketing efficiency through precise segmentation and cross-device reach.

Key features include a rich taxonomy of hundreds of audience segments across interests, demographics, and behaviors; an ID Graph that links a single user across devices for improved targeting and personalization; privacy-safe data processing that complies with GDPR and CCPA; ready-to-use programmatic audiences and raw data for enrichment; plus measurement, tracking, optimization, and attribution that reduce ad waste and help marketers, brands, agencies, and advertisers reach the right people wherever they are.

Adttribution can be found in Customer Data Platforms (CDP) categories.