Lumos

Collective Intelligence Platform

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LUMOS Intelligence offers the world's first unified customer intelligence platform, designed to provide thorough insights into real-world audiences.

With capabilities that include foot traffic analysis, audience segmentation, and real-time campaign tracking, this platform helps media buyers and suppliers to improve their marketing strategies and optimize ROI.

Lumos can be found in Collective Intelligence Platform categories.

The most similar products to Lumos are:

Diginius Promoted → Lumos Controls → Lumiere → LUMEN → Lumi →

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Details

Lumos Main Features

• Real-Time Data
  Access up-to-date information about foot traffic and visitor behavior.
• ROI Measurement
  Measure the return on investment for your advertising spending.
• Audience Profiles
  Access more than 18 million audience profiles that are connected and easy to use.
• Mobility Insights
  Track the movement of outdoor advertising fleets for better insights.
• Urban Digital Twin
  Explore outdoor advertising in a detailed digital version of a city.
• Audience Lookalikes
  Find new potential customers who are similar to your current audience.
• Automated Workflows
  Save time and money with automatic planning and reporting for campaigns.
• Competitor Analysis
  Analyze competitors to improve your marketing return on investment.
• Performance Metrics
  Access real-time data to help your sales team secure more budgets.
• Media Value Showcase
  Highlight the unique reach and engagement of your advertising inventory.
• Audience Segmentation
  Understand your audiences by looking at over 6,500 different groups.
• Faster Media Planning
  Plan and report on media campaigns 90% faster than before.
• Foot Traffic Insights
  Get information about how many people visit any location.
• Real-Time Attribution
  Get immediate data on how well your campaigns are performing.
• 360-Degree Visitor View
  Get a complete picture of who visits your business and what they like.
• Cross-Channel Marketing
  See how different marketing efforts work together.
• Consumer Behavior Records
  Utilize over 100 billion records to understand how consumers act.
• Integrated Digital Retargeting
  Use digital ads to reach people who have shown interest in your products.

Lumos Benefits

• Measure accurate ROI
  Understanding the return on investment helps businesses see the value of their advertising spend.
• Unlock precision insights
  Getting detailed information about customer demographics helps tailor marketing messages to the right people.
• Real-time traffic insights
  Accessing current traffic data helps businesses make quick decisions to improve their marketing efforts.
• Identify audience lookalikes
  Finding similar potential customers helps expand the reach of marketing efforts without extra research.
• Unlock foot traffic insights
  This helps businesses understand how many people visit their locations, which can improve marketing strategies.
• Integrated digital retargeting
  This allows businesses to reach customers who have shown interest before, increasing the chances of conversion.
• Faster media planning and reporting
  Speeding up these processes saves time and helps teams focus on strategy instead of paperwork.
• Understand audiences across 6,500+ segments
  Knowing different audience types allows for better-targeted advertising and engagement.
• Attribute cross-channel marketing activations
  This shows how different marketing efforts work together, making it easier to see what is effective.
• Explore outdoor media in an immersive urban digital twin
  This offers a realistic view of how ads perform in real-world settings, helping to plan better campaigns.

Who should use Lumos?

• Media Owner
  Media owners can show the value of their inventory and attract more buyers with real-time performance metrics.
• Media Agency
  Media agencies can improve their planning and reporting with fast access to audience data.
• Brand Marketer
  Brand marketers can measure their advertising success and find new customers easily with detailed insights.

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