Primer

This cross-channel targeting and measurement platform enables B2B marketers to identify and reach ideal customer profiles with precision and transparency, turning scattered ad efforts into coordinated demand-generation, account-based marketing, and PLG-driven programs across multiple ad channels. Core capabilities include building audiences from CRM and website data, syncing campaigns to diverse ad platforms, cross-device and cross-channel attribution with holdout testing to prove lift, full-funnel visibility from first impression to closed deal, and practical resources such as API documentation, step-by-step guides, and templates to design, launch, and optimize campaigns for improved ROI and faster pipeline growth.

Primer 可以在以下位置找到： Marketing Attribution Software 类别。