Analytic Edge

This cloud-based marketing analytics platform automates marketing mix modeling and AI-powered forecasting, integrates multiple data streams, and delivers fast, forward-looking insights through modules for data management, price and promotion analysis, demand drivers, scenario testing, assortment optimization, and interactive dashboards. It reduces data integration time, enables real-time simulations, and provides accessible analytics and managed services to help teams across marketing, planning, and sales—such as brand managers, media buyers, category managers, and agencies—optimize budget allocation, channel mix, pricing, and promotional strategies.

Analytic Edge 可以在以下位置找到： Predictive Analytics Software 类别。