LiveRamp

The SaaS facilitates seamless data collaboration across various cloud environments and media networks, enabling businesses to harness extensive consumer insights and improve their marketing strategies. Key features include enterprise identity management for a unified customer view, cross-screen measurement for effective media performance analysis, and clean room analytics to address data silos, ultimately solving challenges related to fragmented customer data and maximizing marketing impact for industries such as retail and media.

LiveRamp 可以在以下位置找到： Customer Data Platforms (CDP) 类别。