Datafly Signal

Customer Data Platforms (CDP)

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Datafly Signal Platform functions as a extensive, server-side data collection and event management system designed to replace traditional client-side vendor tags with a centralized, customer-hosted collector, ensuring real-time delivery of complete event data to multiple marketing and analytics APIs. Its main features include integration with over 130 vendor platforms such as GA4, Meta CAPI, TikTok, and LinkedIn, the ability to extend attribution windows up to 400 days, and automatic bypassing of ad blockers and privacy restrictions like ITP, which traditionally hinder accurate tracking and data integrity. This platform addresses challenges related to loss of conversion data caused by ad blockers, browser privacy policies, and cookie expiration, making it ideal for digital marketers, data analysts, and enterprises seeking accurate, reliable.

Datafly Signal can be found in Customer Data Platforms (CDP) categories.

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Datafly Signal Main Features

• Customer-Hosted
  It is hosted by the customer on their own servers, like AWS, GCP, or Azure.
• Uses Server Cookies
  It uses cookies stored on servers to identify users, not cookies from browsers.
• Replaces Vendor Tags
  It uses a single collector to replace many vendor tags on the website.
• Improves Data Quality
  It provides more accurate and complete data for marketing and analytics.
• Real-Time Data Delivery
  It sends complete event data to all vendor APIs instantly as it happens.
• Recovers Lost Conversions
  It finds and recovers conversions that are missed because of ad blockers or privacy restrictions.
• Supports Many Vendor APIs
  It works with over 130 APIs like Google Analytics, Meta CAPI, TikTok, and LinkedIn.
• Bypasses Ad Blockers & ITP
  It prevents ad blockers and browser privacy rules from blocking data collection.
• Extends Attribution Window
  It tracks customer actions for up to 400 days after they occur.
• First-Party Data Collection
  It collects data using a customer-hosted system to improve accuracy and privacy.
• Server-to-Server Data Transfer
  It uses server communication to send data, avoiding browser issues.
• Supports Multiple Cloud Platforms
  It can be hosted on AWS, GCP, or Azure for flexibility.

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