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SaaS & Software Industry Report 2026

A data-driven analysis of 464,860 SaaS/software companies across 196 categories and 249 countries.

Last updated May 21, 2026

464,860
Active SaaS Companies
21,562
New Past 30 Days
196
Categories Tracked
412
Technologies Tracked
1,535
Verified Profiles

Market Size & Growth

How large is the SaaS industry? This section tracks the total number of SaaS companies in our database, their publication rate, and month-over-month growth trends.

1,285,143
Total SaaS Indexed
464,860
Active (Published)

Monthly SaaS Discoveries (12 Months)

The number of new SaaS companies discovered and published each month over the past year.

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On average, 22,576 new SaaS companies are discovered per month.

Geographic Distribution

Where are SaaS companies headquartered? This section maps the global distribution of SaaS companies by country, highlighting regional concentration and emerging markets.

Top 20 Countries by SaaS Company Count

SaaS company distribution across the globe, based on detected headquarters location.

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SaaS by Country

# Country SaaS Count New (30d) Median Age % of Total
1 United States 93,173 388 9.0 49.7%
2 United Kingdom 21,653 130 8.0 11.5%
3 India 19,777 183 6.0 10.5%
4 Canada 10,189 56 9.0 5.4%
5 Australia 8,783 68 9.0 4.7%
6 Germany 4,841 29 7.0 2.6%
7 Netherlands 3,404 26 8.0 1.8%
8 United Arab Emirates 2,939 13 6.0 1.6%
9 France 2,874 19 7.0 1.5%
10 Singapore 2,506 6 8.0 1.3%
11 Nigeria 2,239 21 4.0 1.2%
12 South Africa 2,151 37 10.0 1.1%
13 Switzerland 2,086 25 7.0 1.1%
14 Israel 1,955 7 19.0 1.0%
15 Sweden 1,687 24 8.0 0.9%
16 Spain 1,624 13 7.0 0.9%
17 New Zealand 1,515 11 10.0 0.8%
18 Ireland 1,502 7 9.0 0.8%
19 Denmark 1,322 9 9.0 0.7%
20 Malaysia 1,316 72 8.0 0.7%

Fastest Growing Markets

Country New (30d) SaaS Count
United States 388 93,173
India 183 19,777
United Kingdom 130 21,653
Malaysia 72 1,316
Australia 68 8,783
Canada 56 10,189
Montenegro 39 859
South Africa 37 2,151
Germany 29 4,841
Netherlands 26 3,404

Industry Categories

Which SaaS categories are the largest and fastest-growing? This section breaks down the industry by category, revealing market saturation levels and emerging opportunities.

Largest SaaS Categories

Top 15 categories by total number of published SaaS companies.

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Fastest Growing Categories

Ranked by the number of new SaaS companies added in the past 30 days. Growth rate shows new additions as a percentage of the category's total.

Category New (30d) Total Growth Rate
Sales Automation Software 849 12,506 +6.8%
Blockchain & NFT Management Platforms 625 11,417 +5.5%
AI-powered Resume Screening Tools 562 9,194 +6.1%
AI-powered Virtual Avatars & Digital Assistants 495 11,069 +4.5%
Document Management & eSignature Tools 489 6,027 +8.1%
AI-powered Diagnosis & Healthcare Analytics 483 12,572 +3.8%
Learning and Education Platforms 428 13,506 +3.2%
AI-powered Legal Research Platforms 411 7,348 +5.6%
Cloud Security & Compliance Tools 410 6,724 +6.1%
Marketing Automation Platforms 387 7,158 +5.4%

Most Saturated Markets

Category Market saturation score (0-100) computed from total products, domain authority, referring domains, company age, traffic growth, pricing, and enterprise presence. Higher scores indicate more competitive markets. Saturation Total Median Domain Rank
Downloaders 70 (High) 329 16
YouTube 69 (Medium) 137 13
Endpoint Protection & Antivirus Software 66 (Medium) 572 15
Password Managers 66 (Medium) 665 12
Virtual Office Software 65 (Medium) 2,472 10
WordPress Plugins 64 (Medium) 1,441 20
Identity & Access Management (IAM) 64 (Medium) 1,073 13
AI-powered Video Editing & Animation Tools 64 (Medium) 6,277 10
Peer-to-Peer (P2P) & Torrents 63 (Medium) 115 15
Audio and Music 63 (Medium) 1,340 14

Emerging Opportunities (Least Saturated)

Category Market saturation score (0-100) computed from total products, domain authority, referring domains, company age, traffic growth, pricing, and enterprise presence. Higher scores indicate more competitive markets. Saturation Total Median Domain Rank
Proposal & Contract Management 19 (Low) 807 8
House Flipping & Renovation Budgeting 24 (Low) 44 8
Construction Project Management Tools 24 (Low) 1,921 8
Business Formation & LLC Filing Services 24 (Low) 189 8
Reputation Management & Review Monitoring 25 (Low) 2,231 5
Logistics & Transportation Management 25 (Low) 206 8
Facebook 25 (Low) 28 5
Legislative Management & Voting Systems 28 (Low) 241 8
Construction Estimating & Bidding Software 30 (Low) 1,509 8
Production Planning & Scheduling Tools 30 (Low) 481 8

Company Demographics

What does the typical SaaS company look like? This section profiles the industry by company size, target market, and age to reveal the shape of the SaaS landscape.

Company Size Distribution

Distribution of SaaS companies by employee count, aggregated across all categories.

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93,478
Small (2-50)
78.4%
16,832
Mid (51-200)
14.1%
6,525
Large (201-1K)
5.5%
2,430
Enterprise (1K+)
2.0%

Target Market (B2B vs B2C)

Breakdown of SaaS companies by target audience.

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152,873
Both
32.8%
288,669
B2B (Business)
62.0%
23,982
B2C (Personal)
5.2%

Median Company Age

8.0 years

The median SaaS company is 8.0 years old, founded around 2018.

Technology Landscape

What technologies power the SaaS industry? This section covers AI adoption rates, the most popular tech stacks, and whether companies favour product-led or sales-led growth.

AI Adoption

44.2%
of SaaS companies use AI

Most Popular Technologies

Top 15 technologies by number of SaaS companies using them.

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Growth Model Distribution

How SaaS companies acquire customers.

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Fastest Growing Technologies

Technology Adoption Count New (30d)
HTML5 453,814 21,029
Wix Content Delivery Network (CDN) 332,599 15,899
Tailwind 278,382 12,056
Google Fonts 186,377 8,523
NextJS 110,483 7,267
Cloudflare 168,294 7,017
Vercel 75,774 5,012
Google Tag Manager 158,397 3,147
reCAPTCHA 113,580 2,532
nginx 72,625 2,375

Pricing Insights

How much does SaaS software cost? This section analyses entry-level and premium pricing across categories to benchmark where the industry sits today.

$17/mo
Median Entry Price
$60/mo
Median Premium Price

Pricing by Category

Median entry and premium pricing for the top 15 SaaS categories (USD).

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Most Expensive Categories

Category Median Entry Median Premium Total SaaS
Business Formation & LLC Filing Services $110 $295 189
Real Estate CRM & Lead Management $96 $249 4,982
Sales Automation Software $79 $249 12,506
Quality Management Systems (QMS) $47 $249 450
Manufacturing Execution Systems (MES) $99 $244 776
Marketing Automation Platforms $49 $200 7,158
Warehouse & Inventory Management $80 $200 622
Logistics & Transportation Management $49 $200 206
Business Intelligence & Analytics $48 $200 3,414
Threat Intelligence & Incident Response $29 $199 684

Most Affordable Categories

Category Median Entry Median Premium Total SaaS
Machine Learning Model Deployment $0 $53 338
YouTube $0 $3 137
Task Management & To-Do List Apps $3 $9 2,416
Password Managers $3 $15 665
AI-powered Background Removal Tools $3 $18 992
Pinterest $3 $14 119
Dating and Relationships $3 $10 506
LinkedIn $3 $14 682
Expense Management & Receipt Scanning Apps $4 $12 3,577
Domain Management & DNS Hosting $5 $44 822

Affiliate Program Landscape

How prevalent are affiliate programs in SaaS? This section examines the adoption of referral and affiliate programs, median commission rates, and which categories lead the way.

31,657
Total Programs
6.8%
% of SaaS with Programs
25%
Median Commission

Affiliate Programs by Category

Top 15 categories by number of SaaS companies with affiliate programs.

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Top Categories for Affiliate Programs

Category Programs Median Commission One-time Recurring
Blockchain & NFT Management Platforms 894 10.0-50.0% 106 314
Content Marketing Platforms 789 20.0-30.0% 109 250
Marketing Automation Platforms 746 20.0-40.0% 42 271
Sales Automation Software 739 20.0-40.0% 80 261
Learning and Education Platforms 704 15.0-30.0% 102 133
Document Management & eSignature Tools 598 15.0-15.0% 36 305
Online Business Marketplace 549 10.0-30.0% 62 154
Cloud Security & Compliance Tools 544 10.0-25.0% 24 45
AI-powered Video Editing & Animation Tools 529 20.0-40.0% 111 199
Invoicing & Payment Processing 522 10.0-40.0% 53 116

SEO & Domain Authority Benchmarks

How strong is the median SaaS company's online presence? This section benchmarks domain authority and referring domains across categories against global medians.

8
Global Median Domain Rank
2
Global Median Referring Domains

Median Domain Rank by Category

Median domain authority score for the top 15 SaaS categories compared to the global median.

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Top Categories by Domain Authority

Category Median Domain Rank Median Referring Domains vs Global
AI-powered Diagnosis & Healthcare Analytics 10 3 +2
Learning and Education Platforms 8 2 +0
AI-powered Resume Screening Tools 8 2 +0
Fleet Management Software 8 3 +0
Content Marketing Platforms 8 3 +0
AI-powered Legal Research Platforms 8 2 +0
Invoicing & Payment Processing 8 2 +0
Sales Automation Software 5 1 -3
Blockchain & NFT Management Platforms 5 1 -3
AI-powered Virtual Avatars & Digital Assistants 5 1 -3

Discovery Trends

How fast is the SaaS market growing? This section tracks our daily discovery rate and web crawl activity over the past 90 days.

Daily SaaS Discoveries (90 Days)

Granular view of new SaaS companies discovered each day.

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Over the past 90 days, we have discovered an average of 998 new SaaS companies per day.

Web Crawl Activity (90 Days)

Total websites crawled each day as part of our SaaS discovery process.

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Survival & Churn (Past Year)

Of every SaaS we discovered in the past year, how many are still active today? This section measures survival and churn rates across the industry, and surfaces the most and least durable categories.

Past-Year Survival

Across the industry, 308,192 SaaS were discovered in the past year, of which 65.4% are still active. The remaining 34.6% (163,242 companies) were discontinued, removed, or otherwise stopped passing our quality checks.

308,192
Discovered (1y)
65.4%
Survival Rate
34.6%
Churn Rate
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Most Durable Categories

Categories with the lowest annual churn rate, ranked from most resilient. Only categories with at least 20 new or churned SaaS in the period are included.

Category Discovered (1y) Churned Annual Churn
Computer-Aided Design (CAD) Software 366 88 19.4%
Manufacturing Execution Systems (MES) 467 113 19.5%
Software Testing & Quality Assurance 702 174 19.9%
Performance Management & Employee Reviews 396 101 20.3%
Construction Project Management Tools 1,278 331 20.6%
Public Safety & Emergency Management Software 2,278 606 21.0%
Security Information & Event Management (SIEM) 596 163 21.5%
Supply Chain Management (SCM) Software 1,186 326 21.6%
Inventory & Warehouse Management 1,543 442 22.3%
Medical Billing & Coding Software 676 197 22.6%

Least Durable Categories (Highest Churn)

Categories with the highest annual churn rate, where new SaaS struggle to survive. Only categories with at least 20 new or churned SaaS in the period are included.

Category Discovered (1y) Churned Annual Churn
Facebook 17 106 86.2%
Crypto 571 1,058 64.9%
Pinterest 92 156 62.9%
Password Managers 433 709 62.1%
Dating and Relationships 436 581 57.1%
House Flipping & Renovation Budgeting 33 41 55.4%
Land Investing & Land Flipping Software 372 456 55.1%
Website & Logo & Graphic Design 689 838 54.9%
AI-powered Image & Video Generation 1,729 2,007 53.7%
Domain Management & DNS Hosting 544 614 53.0%

Frequently Asked Questions

Quick answers to the most common questions about the SaaS industry, drawn directly from the data in this report.

How many SaaS companies exist in 2026?

As of May 2026, SaaS Browser tracks 464,860 active, published SaaS companies that have passed our quality checks. Including all indexed companies (some discontinued or redirected), the total is 1,285,143.

What is the SaaS survival rate?

Of the 308,192 SaaS companies discovered in the past year, 65.4% are still active today. The remaining 34.6% (163,242 companies) were discontinued, removed, or stopped passing our quality checks.

What is the fastest-growing SaaS category?

The fastest-growing SaaS categories by new additions in the past 30 days are Sales Automation Software (+849), Blockchain & NFT Management Platforms (+625), AI-powered Resume Screening Tools (+562).

Which countries have the most SaaS companies?

The top countries by SaaS company count are United States (93,173), United Kingdom (21,653), India (19,777), Canada (10,189), Australia (8,783).

What percentage of SaaS companies use AI?

Approximately 44.2% of SaaS companies tracked by SaaS Browser incorporate AI features into their products.

What is the median price of SaaS software?

The median entry-level SaaS pricing is $17/month and the median premium pricing is $60/month (USD, across categories with pricing data).

How many SaaS companies have affiliate programs?

6.8% of published SaaS companies offer affiliate or referral programs, with a median commission of 25%.

What is the median age of a SaaS company?

The median SaaS company is 8.0 years old, meaning the typical company was founded around 2018.

What percentage of SaaS companies are B2B vs B2C?

The breakdown of SaaS companies by target market is: Both (32.8%), B2B (Business) (62.0%), B2C (Personal) (5.2%).

How many new SaaS companies launch each month?

SaaS Browser discovers an average of 22,576 new SaaS companies per month through continuous web crawling and indexing.

What is the most saturated SaaS market?

The most saturated SaaS categories (highest competition) are Downloaders (70/100), YouTube (69/100), Endpoint Protection & Antivirus Software (66/100). Saturation is measured on a 0-100 scale combining product count, domain authority, company age, and other factors.

Methodology

This report is generated from SaaS Browser's proprietary database, which continuously indexes and analyzes SaaS companies worldwide. Our data pipeline includes:

  • Web crawling via Common Crawl and our own crawlers to discover new SaaS products
  • AI enrichment using GPT models to classify, describe, and extract features from each product
  • Quality scoring via machine learning models to filter out non-SaaS, defunct, and low-quality entries
  • Category matching using vector embeddings for accurate classification across 196 categories

Data is refreshed continuously, with aggregate statistics updated every 6 hours. Only companies that pass our quality threshold are included in published counts.

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