UTM Studio

Web Analytics & Tag Management

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This tool automates the validation and correction of UTM parameters to improve the accuracy of campaign tracking and attribution in Google Analytics 4, solving problems related to unassigned sessions, misconfigured tags, and data inaccuracies. Key features include real-time audits with multiple validation checks, channel prediction, UTM URL creation with guided validation, QR code generation, bulk import/export capabilities, and actionable insights to identify root causes of attribution issues, making it ideal for digital marketers, analytics professionals, and marketing teams seeking precise campaign performance data and optimized marketing ROI.

UTM Studio can be found in Web Analytics & Tag Management categories.

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UTM Studio Main Features

• Pro Alerts
  You can get notifications about important updates or issues with your campaign tracking.
• Audit Reports
  It provides quick reports with details about Unassigned sessions, causes, fixes, and their financial impact.
• Builds UTM URLs
  You can create proper UTM links easily with guidance, generate QR codes, and export in bulk using CSV files.
• Suggested Fixes
  The tool offers recommendations on how to fix issues with your UTMs to improve tracking.
• Connect GA4 Property
  You can easily connect your GA4 property by signing in with Google in one click without complicated setup.
• Detects Errors in UTMs
  It finds casing, encoding, and typo mistakes so your UTMs are correct.
• Predicts Campaign Channel
  It guesses the exact channel for each session before you publish new UTMs.
• Real-Time Validation Checks
  It performs 18 checks instantly to see if your UTMs follow GA4 rules and explains why sessions might be Unassigned.
• Full Audit of Unassigned Sessions
  The tool scans your GA4 data to find sessions that are not assigned to any campaign and shows details ranked by money lost.

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